# Thirst-Quenching Ads These Coca-cola Billboards Will Give You an Epic Thirst for More By Katie Cordrey | Published 2010-10-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-billboards References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/cocacola_straw_windows) & [advertlover](http://advertlover.com/node/8650) This series of Coca-Cola billboards installed by Toronto ad agency MacLaren McCann depict huge bottles of [Coke](https://www.trendhunter.com/trends/cocacola-family) with drinking straws. The displays are designed to let customers know that Coke can satisfy even the largest thirst. The thirst-quenching Coca-Cola billboards are mounted on the walls of buildings. In one case, the multiple straws from a Coke bottle image are seen leading into nearby apartment windows. (I wonder if rent includes free refills.) Another outdoor display includes a ladder positioned to give access to a giant drinking straw. Giant drinking straws can also be seen leading to images of models in some of the ads. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** The use of interactive billboards that engage customers and create a memorable experience. - **Experiential Advertising:** Advertising campaigns that go beyond traditional methods to create immersive brand experiences. - **Integrating Real-life Elements:** Incorporating real-life objects or situations into advertising to capture attention and generate interest. ### Where This Applies - **Outdoor Advertising:** The outdoor advertising industry can leverage interactive billboards to capture attention and create innovative brand experiences. - **Beverage Industry:** Beverage companies can explore experiential advertising campaigns to create a deeper connection with consumers. - **Creative Ad Agencies:** Ad agencies can embrace the trend of integrating real-life elements into advertising to develop disruptive and attention-grabbing campaigns. ## Related on Trend Hunter - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md)