# Stylish Beverage Pop-Ups The Coca Cola Belgrade Pop-Up Featured a Limited Edition Fashion Shop By Jana Pijak | Published 2015-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-belgrade References: [citymagazine.rs](http://citymagazine.rs/clanak/coca-cola-pop-up-radnja-otvorena-na-trgu-republike) Opened this summer, the [Coca Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) Belgrade pop-up featured samples of the soda manufacturer's refreshing beverages and gave visitors a chance to shop a limited edition collection of branded apparel and accessories. In addition to free soda samples, photo booths and interactive gaming experiences -- a hit among the pop-up's younger visitors -- this Coca Cola Belgrade event also included a fashion show and a branded shop that featured signature t-shirts, handbags and even toys, all branded with the iconic soda insignia. Aiming to present Coca Cola as a lifestyle brand, this pop-up presented a [soda-inspired clothing range](https://www.trendhunter.com/trends/turn-up-refreshment) to a European market and revealed exciting promotions and giveaways to those who made a purchase in the temporary boutique. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Beverage Pop-ups:** Beverage pop-ups are being used as a platform to showcase a company's products and promote their brand through interactive experiences and limited edition merchandise. - **Branded Fashion Collections:** Companies are creating unique fashion collections that align with their brand identity, using them as a way to engage with customers and create a lifestyle brand image. - **Interactive Gaming Experiences:** Pop-ups are incorporating interactive gaming experiences as a way to engage younger audiences and create memorable experiences for attendees. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can utilize pop-ups as a way to create an interactive experience for potential customers and showcase their products through limited edition merchandise and interactive activities. - **Fashion Industry:** Fashion brands can create unique collections that align with a company's identity and sell them through pop-up shops, integrating interactive experiences as a way to engage with customers. - **Gaming Industry:** Gaming companies can partner with pop-ups to create interactive gaming experiences for attendees and engage with younger audiences through the promotion of their products. ## Related on Trend Hunter - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Beverage Merch Flagships](https://www.trendhunter.com/trends/cocacola-1.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Experiential Alcohol Pop-Ups](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Soda-Themed Pop-Up Salons](https://www.trendhunter.com/trends/pepsi-max-cherry-x-townhouse-salon.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md)