# Interactive Drinking Ads With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads By Laura McQuarrie | Published 2015-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-ads References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-cola-creates-first-ever-drinkable-advertising-campaign/) As part of its mission to create joyful moments, [Coca-Cola](https://www.trendhunter.com/trends/sampling-billboard) ads commonly employ technology to surprise and delight consumers. This is definitely apparent in the brand's newest 'Drinkable [Billboard](https://www.trendhunter.com/trends/decaf-billboard). In this series of advertisements, [Coke](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) Zero is promoted with interactive marketing and Shazam. With Coca-Cola's posters, billboards and commercial advertisements, people watching were prompted: "Shazam now to drink." Following this direction, an ice-filled glass appears on the screen of a user's smartphone, making it possible to sync with the image of Coke being poured to virtually fill the glass. As well as being treated to exciting visuals at home or at a concert, participants are rewarded with a free voucher for a real Coke Zero that can be traded in at retail stores across the United States. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 37% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Marketing:** Utilizing technology and interactivity in marketing campaigns to engage consumers and create memorable experiences. - **Augmented Reality Advertising:** Incorporating augmented reality technology into advertising to provide virtual experiences and enhance brand engagement. - **Mobile App Integration:** Integrating mobile applications, like Shazam, into advertising to enable interactive features and seamless user experiences. ### Sectors Adopting This - **Beverage Industry:** Exploring opportunities to leverage technology and interactive marketing techniques to enhance brand promotion and drive consumer engagement in the beverage industry. - **Advertising Industry:** Embracing disruptive advertising strategies utilizing augmented reality and mobile app integration to create immersive and engaging experiences for clients. - **Retail Industry:** Incorporating interactive advertising campaigns that offer virtual experiences and rewards for consumers, bridging the gap between online and offline shopping in the retail industry. ## Related on Trend Hunter - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md)