# Pin-Up Pop Branding Coca-Cola 125th Anniversary Soda Cans Celebrate the Past By Summer Luu | Published 2011-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coca-cola-125th-anniversary References: [thedieline](http://www.thedieline.com/blog/2011/4/21/coca-cola-125-years.html) & [wearebulletproof](http://www.wearebulletproof.com/) In celebration of [Coca-Cola](https://www.trendhunter.com/trends/newstalgia-1) 125th Anniversary, the company has given the [pop cans a makeover](https://www.trendhunter.com/trends/functional-beverage-olipop) that brings back nostalgic memories from the past. Bulletproof, a branding and packaging agency, worked with the NWEN brand team to create a rich identity behind the soda's iconic brand and its success from the past 125 Years. In using a timeless emotion to connect with the pop's consumers, the visual design team revisits the sexy era of when it all started. Inspired by the 1940's, the design involves [iconic World War II pin-ups](https://www.trendhunter.com/trends/86-tattoo-limited-edition)--more specifically the glamorous Varga Girls of the era. Coca-Cola has always marketed the fizzy beverage as a drink for occasions and associated memories, and the Coca-Cola 125th Anniversary soda cans definitely reconnect consumers with wonderful moments from the past. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Branding:** Using nostalgic branding to connect with consumers and evoke positive memories from the past. - **Iconic Design:** Drawing inspiration from iconic imagery and designs to create a visually appealing and memorable brand identity. - **Celebrating Milestones:** Using special anniversaries and milestones to create limited edition products that appeal to collectors and fans. ### Sectors Adopting This - **Beverage Industry:** Creating unique packaging and branding strategies to stand out in a competitive beverage market. - **Branding and Packaging Industry:** Helping brands develop cohesive and visually appealing identities that resonate with consumers. - **Collectibles Industry:** Producing limited edition products that cater to collectors and fans of popular brands. ## Related on Trend Hunter - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Archival Packaging Revivals](https://www.trendhunter.com/trends/newstalgia-1.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Commemorative Soda Labels](https://www.trendhunter.com/trends/hanks-gourmet-beverages.md) - [Limited-Edition Glass Bottles](https://www.trendhunter.com/trends/topo-chico-celebrates.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md)