# Loose-Fitting Sci-Fi Apparel COC CUBE Draws Inspiration from George Orwell & Stanley Kubrick By Amy Duong | Published 2018-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coc-cube References: [hypebeast](https://hypebeast.com/2018/3/coc-cube-spring-summer-2018) & [shop180586050.world.taobao](https://shop180586050.world.taobao.com/?spm=a312a.7700824.0.0.1626662dTmGrYn) Chinese fashion label COC CUBE unveiled its full range of [technical garments for Spring/Summer 2018](https://www.trendhunter.com/trends/acoldwall-5). The label draws a strong influence from [science fiction concepts](https://www.trendhunter.com/trends/puma-x-et-collection) for its latest seasonal range, but specifically from George Orwell and Stanley Kubrick. COC CUBE tapped into the ideas of Orwell's 1984 novel and Kubrick's A Clockwork Orange novel when designing the range. There are accenting details drawn from the books, such as the original name of Orwell's book 'THE LAST MAN IN EUROPE' adorning some of the apparel. The COC CUBE collection reworks tailoring techniques as well; this can be seen on pieces such as the double-breasted jacket and its matching shorts, as they boast loose and boxy cuts. Additionally, there's also a range of shirts that pair well with the detailed pattern suits, relaxed track pants, [wide-cut cargo pants and bags](https://www.trendhunter.com/trends/sprayground-x-dune). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Loose-fitting Apparel:** Disruptive innovation opportunity: Designing comfortable clothes with loose and boxy cuts that offer a modern and relaxed alternative to traditional tailoring. - **Sci-fi Fashion:** Disruptive innovation opportunity: Incorporating science fiction concepts and storytelling elements into fashion designs to create unique and futuristic styles. - **Literary-inspired Fashion:** Disruptive innovation opportunity: Collaborating with authors and using literary references to create clothing that resonates with book lovers and adds an intellectual touch to fashion. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilizing innovative tailoring techniques and unique design elements to create fashion-forward collections that redefine traditional clothing. - **Literary and Book Industries:** Disruptive innovation opportunity: Exploring collaborations between fashion brands and authors to create merchandise based on popular books, bringing literature to a wider audience through fashion. - **Entertainment and Film Industries:** Disruptive innovation opportunity: Partnering with film studios and incorporating visual inspirations from iconic movies into fashion collections, bridging the gap between film and fashion. ## Related on Trend Hunter - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/cp-company-and-kiko-kostadinov.md) - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md)