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# 3D Snake-Adorned Sneakers
Giuseppe Zanotti Launches Cobras Sneakers with Young Thug

By Niko Pajkovic | Published 2021-12-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/cobras
References: [hypebeast](https://hypebeast.com/2021/12/giuseppe-zanotti-young-thug-cobras-sneaker-release-info) & [giuseppezanotti](https://www.giuseppezanotti.com/ca)

Italian luxury designer Giuseppe Zanotti has officially unveiled the COBRAS, an eye-catching, snake-themed sneaker silhouette that was first teased at this year's Milan Fashion Week. To promote the one-of-a-kind sneaker, Zanotti tapped acclaimed rapper Young Thug, who is known for using a snake emblem throughout his artwork and on his social media channels.

The ultra-luxe running shoe features a premium leather construction on its uppers, a perforated toe box, and an abstract heel. However, the highlight element of the new shoe is a scaled 3D cobra with crystal eyes that wraps around its midsole and reappears on the outsole. Currently, the COBRAS are being offered in a red, pink, white, and black colorway.

"I have always loved the symbolism of the snake,” says Zanotti. “It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker."

Image Credit: Giuseppe Zanotti

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 87% | Activity: 61% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury 3D Printed Sneakers:** The trend of combining luxury and 3D printing gains traction in the sneaker industry
- **Animal-inspired 3D Printed Accessories:** The trend of incorporating 3D printed animal designs into luxury accessories expands in the fashion industry
- **Celebrity-inspired Sneaker Collections:** The trend of creating sneaker collaborations with big-name influencers continues to drive sales in the fashion industry

### Sectors Adopting This

- **Luxury Fashion:** Luxury fashion brands can explore incorporating 3D printing technology into their product design to create unique and high-end items
- **3D Printing Industry:** As demand for 3D printed items from the fashion industry increases, the 3D printing industry has an opportunity to capitalize on the trend and expand their services
- **Rap Music Industry:** Collaborations between luxury fashion and rap artists offer an opportunity to tap into the large and growing audience of hip hop fans

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- [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md)
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