# Co-Branded Knit Sneakers Converse X Missoni Redesigned the Chuck Taylor All Star II By Mary Van Puymbroeck | Published 2017-06-08 | Updated 2017-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cobranded-knit-sneakers References: [hypebeast](https://hypebeast.com/2017/6/converse-missoni-chuck-taylor-all-star-2017-summer) & [featuresneakerboutique](https://www.featuresneakerboutique.com/) Italian knitwear experts Missoni teamed up with [Converse](https://www.trendhunter.com/trends/stssy-and-converse) to release a series of co-branded knit sneakers. Known for knits in bright colors and bold patterns, this sneaker remix seems to be the collaboration that best reflects Missoni as a brand. With a zig-zag knitted Chuck Taylor All Star II Hi Top in orange, yellow, purple and red and a Low Top model in a black, red and grey, these co-branded sneakers are a fun way to blend the two fashion staples. These co-branded knit sneakers are made for comfort as they are outfitted with [Nike's](https://www.trendhunter.com/trends/honey-blacks) Lunarlon cushioning. The most recent Converse X Missoni collaboration will be available at select retailers on Friday June 9th. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Co-branded Knit Sneakers:** The collaboration between Converse and Missoni to create co-branded knit sneakers showcases the potential for innovative partnerships in the footwear industry. - **Bold Patterned Knitwear:** Missoni's expertise in bright colors and bold patterns in knitwear presents an opportunity for disruptive innovation in the fashion industry, particularly in the realm of statement pieces. - **Comfortable Cushioning Technology:** The integration of Nike's Lunarlon cushioning into the co-branded knit sneakers signifies the potential for disruptive innovation in the comfort and performance technology sector of the footwear industry. ### Who This Affects Most - **Fashion Industry:** The collaboration between Converse and Missoni in creating co-branded knit sneakers highlights potential disruptive innovation opportunities in the fashion industry, specifically in terms of unique collaborations and statement pieces. - **Footwear Industry:** The release of co-branded knit sneakers by Converse and Missoni highlights the potential for disruptive innovation in the footwear industry, particularly in the areas of material innovation and unique design collaborations. - **Comfort Technology Industry:** The incorporation of Nike's Lunarlon cushioning in the co-branded knit sneakers signifies a disruptive innovation opportunity in the comfort technology sector of the footwear industry. ## Related on Trend Hunter - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Minimal Collaborative Canvas Sneakers](https://www.trendhunter.com/trends/chuck-70-sneaker-4.md) - [Reptile-Pattern Sleek Sneakers](https://www.trendhunter.com/trends/chuck-70s-1.md) - [Collaborative Wedged Sneaker Heels](https://www.trendhunter.com/trends/chuck-70-wedge.md)