# Co-Branded Credit Card Perks Bilt and United Airlines Have Expanded Their Existing Collaboration By Kalin Ned | Published 2025-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cobranded-credit-card References: [businesswire](https://www.businesswire.com/news/home/20251204682948/en/Bilt-and-United-Airlines-Expand-Collaboration-Unlocking-2X-Total-Miles-on-Rent-Payments-for-MileagePlus-Cardmembers)  [Bilt](https://www.trendhunter.com/trends/bilt-card-20), "the rewards program that connects where you live with the places you love," has broadened its existing partnership with [United Airlines](https://www.trendhunter.com/trends/united-airlines-and-instacart) to introduce a new incentive for holders of its [co-branded credit cards](https://www.trendhunter.com/trends/american-airlines-and-mastercard). The announcement entails that United® MileagePlus® Chase Cardmembers can earn two total miles per $1 spent when paying rent through the Bilt platform. The rewards program and co-branded credit card enhancement are framed as a strategic expansion of the payment platform's network that may serve to alleviate some financial stress when planning vacations. According to Ankur Jain, Founder and CEO of Bilt: "We created Bilt to solve a simple problem—rent is the biggest expense for millions of Americans, but it never earned rewards. Now, we're expanding the Bilt ecosystem to give members even more ways to maximize that expense." Image Credit: Bilt x United Airlines ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 20% | Activity: 22% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Real-estate Reward Integration:** With the integration of rental payments into reward systems, there is a growing trend to capitalize on everyday living expenses to accumulate benefits. - **Travel-focused Financial Incentives:** Enhancing travel-related rewards tied to financial products presents opportunities for new consumer loyalty dynamics in the credit card market. - **Co-branded Financial Products:** There is a shift towards partnerships between diverse industries to deliver co-branded financial offerings that leverage cross-industry consumer bases. ### Who This Affects Most - **Credit Card Industry:** The credit card industry is witnessing innovation through multi-party collaborations that embed lifestyle-focused perks to capture customer loyalty. - **Real-estate Payment Platforms:** Platforms focused on real estate payments are evolving by integrating incentive mechanisms that transform standard transactions into strategic consumer engagement opportunities. - **Airline Sector:** Airlines are redefining customer incentives by partnering with financial service providers to offer expanded loyalty benefits that link travel with everyday spending. ## Related on Trend Hunter - [Reward-Tracking Mobile Apps](https://www.trendhunter.com/trends/awardwallet.md) - [Loyalty-Focused Collaborative Initiatives](https://www.trendhunter.com/trends/united-airlines-and-instacart.md) - [Airline Loyalty Program Revamps](https://www.trendhunter.com/trends/the-british-airways-club.md) - [Updated Credit Card Designs](https://www.trendhunter.com/trends/platinum-card.md) - [Elevated Travel-Specific Cards](https://www.trendhunter.com/trends/marriott-bonvoy-american-express.md) - [Loyalty Rewards Managers](https://www.trendhunter.com/trends/magnify.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Rewarding BNPL Memberships](https://www.trendhunter.com/trends/klarna-memberships.md) - [Premium Travel Card Debuts](https://www.trendhunter.com/trends/citi.md)