# Durable Sustainable Hoodies The Cobra 3.0 Merino Hoodie Boasts a Performance Blend By Grace Mahas | Published 2021-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cobra-30-merino-hoodie References: [chromeindustries](https://www.chromeindustries.com/product/merino-wool-cobra-3.0/AP-466.html?dwvar_AP-466_color=BK&cgid) & [chromeindustries](https://www.chromeindustries.com/product/womens-merino-wool-cobra-3.0/AP-467.html?dwvar_AP-467_color=BK&cgid) Chrome Industries, the durable outdoor gear brand launched in 1995, recently launched the Cobra 3.0 Merino Hoodie. The piece originally launched in almost a decade ago has been revamped to be both more [sustainable and durable](https://www.trendhunter.com/trends/craft-sportswear). Made from a long-lasting, sustainable fabric, the hoodie is available in both Men's and Women's silhouettes with a a two-way zipper and a reinforced thumb loops. In addition, the Cobra 3.0 Merino Hoodie features a natural heath regulating and odor-resistant [merino wool fabric](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt) that's blended with polyester for [superior durability](https://www.trendhunter.com/trends/cordura-fabric). The material is breathable, moisture-wicking, and quick-drying with a form-fitting athletic silhouette. Moreover, the hoodie has offset shoulders seams for comfort. The Cobra 3.0 Merino Hoodie is available in sizes Small to XXL for a suggested retail price of $180. Image Credit: Chrome Industries ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Athletic Wear:** Outdoor gear brands can innovate by creating athletic wear that prioritizes sustainable materials, such as the Cobra 3.0 Merino Hoodie. - **Performance-enhancing Apparel:** Apparel companies can disrupt the industry by creating products like the Cobra 3.0 Merino Hoodie that feature natural, odor-resistant materials and unique design features such as reinforced thumb loops. - **Durable Fashion:** As consumers prioritize long-lasting, quality garments, sustainable fashion brands can innovate by creating durable pieces like the Cobra 3.0 Merino Hoodie that have both style and function. ### Sectors Adopting This - **Outdoor Gear:** Outdoor gear companies can extend their product lines by creating sustainable and durable apparel, leveraging materials such as merino wool and polyester blends. - **Athletic Wear:** Athletic wear companies can disrupt the industry by creating performance-enhancing products that prioritize natural materials and feature unique design elements such as offset shoulder seams. - **Sustainable Fashion:** As consumers seek out sustainable apparel, fashion companies can innovate by creating long-lasting pieces using natural materials, such as the merino wool blend in the Cobra 3.0 Merino Hoodie. ## Related on Trend Hunter - [Advanced Armor-Like Sweaters](https://www.trendhunter.com/trends/vollebak-indestructible-hoodie.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Recycled Performance Sweaters](https://www.trendhunter.com/trends/aether-walsh-hooded-anorak.md) - [Comfy Hard-Wearing Clothing Collections](https://www.trendhunter.com/trends/vollebak-100-year-range.md)