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# Versatile Classic Men's Shorts
'Cobba' Shorts Offers a Range of Functional Features

By Mishal Omar | Published 2016-12-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cobba
References: [kickstarter](https://www.kickstarter.com/projects/cobba/cobba-the-worlds-first-non-stop-shorts-featuring-a?ref=category_popular) & [cobbastore](https://www.cobbastore.com/password)

The brand 'Cobba' offers [shorts for men](https://www.trendhunter.com/trends/rep-short) that are offered in a classic design and that come with a variety of additional features.

The shorts are named after a variation of the slang "cobber," which is colloquialism for the word "bloke." The shorts themselves come in range of [classic colors](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) that compliment their design. The shorts have a variety of additional features, as they include pockets for cards, phones and keys while offering a firm waistband grip. The material the shorts are made from prevents odor, is quick to dry, is stain- and liquid-resistant and as a result of all these things – saves water and costs with fewer washes.

These classic shorts are perfect for consumers who enjoy a [simple and traditional fashion sense](https://www.trendhunter.com/trends/vintage-styles).

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 65% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Functional Fashion:** Disruptive innovation opportunity: Design clothing with additional features like pockets for cards, phones, and keys to enhance functionality.
- **Sustainable Materials:** Disruptive innovation opportunity: Develop garments made from materials that prevent odor, quick to dry, stain- and liquid-resistant to save water, costs, and reduce the need for frequent washing.
- **Classic Revival:** Disruptive innovation opportunity: Reimagine classic designs for clothing to cater to consumers who enjoy a simple and traditional fashion sense.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Integrate additional features and sustainable materials into clothing designs for improved customer satisfaction and environmental impact.
- **Textile:** Disruptive innovation opportunity: Explore and develop new sustainable materials for clothing manufacturing to improve water conservation and reduce the environmental footprint.
- **Retail:** Disruptive innovation opportunity: Tap into the market of consumers who appreciate classic and functional clothing by offering versatile options with traditional designs and added features.

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