# Fashionable Brew Branding COBAG Coffee Packaging Features a Range of Styles for Different Tastes By Amelia Roblin | Published 2013-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cobag-coffee-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/cobag-student-project.html) & [blog.naver](http://blog.naver.com/rhiehyojeong) While working on the brand identity for COBAG Coffee packaging, designer Rhie HyoJeong of South Korea likened consumers' beverage preferences to their tastes in other spheres. Particularly, a reference was made to fashion, influencing the [stylish image](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise) of this range of [flavorful beans](https://www.trendhunter.com/trends/modernized-coffees). A simple illustrated coffee cup is included on every irregular carton, topped with froth, whipped cream or coffee beans. Drawn in front of these are pictures of handbags with colorful handles; however, the suggestion of fashionable individuality is pronounced in the shapes that the COBAG Coffee packaging takes. Many of the products' varieties are contained within [unique boxes](https://www.trendhunter.com/trends/cocoyo-packaging) that would appeal aesthetically to different people. Those without much of a taste for java might opt to shop based on looks. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Packaging Design:** COBAG Coffee packaging uses personalized and unique packaging designs for each type of coffee. - **Fashion-inspired Brand Identity:** COBAG Coffee packaging uses fashion-inspired brand identity to create a stylish image for its coffee products. - **Multi-sensory Packaging Experience:** COBAG Coffee packaging enhances the customer's experience with multi-sensory packaging designs that focus on taste, touch and sight. ### Who This Affects Most - **Coffee Industry:** The coffee industry can adopt personalized and stylish packaging designs such as COBAG Coffee to attract new customers and offer a unique experience. - **Packaging Industry:** The packaging industry can develop multi-sensory packaging designs that enhances the product experience for consumers. - **Fashion Industry:** The fashion industry can collaborate with coffee brands and propose new packaging designs while tapping into the consumer's decision-making process based on looks and personal style. ## Related on Trend Hunter - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md)