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# Wiry Jacket Holders
The Coatstand by Verner Panton is Chromatically Creative

By Meghan Young | Published 2010-11-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/coatstand-by-verner-panton
References: [cribcandy](http://cribcandy.com/home/picks/coatstand-by-verner-panton-from-schonbuch/70110/) & [dailyicon.net](http://www.dailyicon.net/2010/11/coatstand-by-verner-panton-from-schonbuch/)

If you're looking for a [pop of color](https://www.trendhunter.com/trends/stedelijk-chair) to add to your [home decor](https://www.trendhunter.com/trends/reimagined-by-paul-smith), the Coatstand by Verner Panton will do just the trick. A wiry [jacket holder](https://www.trendhunter.com/trends/triangle-hanger), this piece is definitely a new and interesting take on the traditional stand.

Interestingly enough, the Coatstand by Verner Panton is a retro throwback. It was originally designed in 1971, but has been re-released as a new edition for contemporary use. I wouldn't have guessed that it was first created almost 40 years ago.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 15% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Retro Home Decor:** Bringing back old designs and adapting them for modern use can create a nostalgic appeal in the market and cater to the customer's psychographic preference for vintage and classic items.
- **Chromatic Accents:** Colorful, quirky pieces like the Coatstand can be a niche market appeal, playing up to the playful side of consumers and can be an opportunity to market in places with the same sensibility.
- **Functional Design:** Design doesn't have to be just an aesthetic choice but can lead to functional and innovative solutions that influence future products in the market.

### Who This Affects Most

- **Interior Design:** The Coatstand by Verner Panton can appeal to interior designers and can be a jumping point for creating drama and scale in a room's decor.
- **Manufacturing:** Incorporating design innovation into a daily used item can give a manufacturer an edge in an over saturated home products market, and can cater to a niche market who likes their everyday items to be playful and fun.
- **Retail:** Developing and marketing nostalgic or colorful home decor items can provide a retail store with a uniqueness factor, increase brand differentiation, and cater to a market that prefers novelty.

## Related on Trend Hunter

- [Fiberglass Mid-Century Chairs](https://www.trendhunter.com/trends/panton-chair.md)
- [Spring-Ready Vibrant Homeware](https://www.trendhunter.com/trends/flowerpot-range.md)
- [Immersive Design Tributes](https://www.trendhunter.com/trends/circle-dome-square.md)
- [Vertical Coat Racks](https://www.trendhunter.com/trends/the-bugle.md)
- [Tripod-Like Garment Racks](https://www.trendhunter.com/trends/multifunctional-coat-rack.md)
- [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md)
- [Quirky Structural Clothes Hangers](https://www.trendhunter.com/trends/hang-we.md)
- [Wall Art Umbrella Stands](https://www.trendhunter.com/trends/justin-case.md)
- [Sporty Climbing-Inspired Hangers](https://www.trendhunter.com/trends/grip-hanger.md)
