# Hyperchilled Fruit Snacks Tru Fru's Treats are Coated in Chocolate & Chilled in Extreme Cold By Laura McQuarrie | Published 2020-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coated-in-chocolate References: [newhope](https://www.newhope.com/products-and-trends/2020-expo-west-nexty-awards-finalists/gallery?slide=16) & [instagram](https://www.instagram.com/p/B8MjErfpwco/) [Tru Fru](https://www.trendhunter.com/trends/tru-fru-1) offers both Hyper-Dried and Hyper-Chilled products, the latter of which represents the brand's newest offering—fresh berries that are freeze-dried, coated in chocolate and then chilled at -300 degrees. The result is a freshness-focused take on chocolate-covered fruits snacks, which remain as indulgent as ever but also more nutritious. Tru Fru's decadent chocolate-coated treats are covered in both sustainable white and dark chocolate, offering simple snacks that only consist of fruit and chocolate. These chocolate-covered fruit treats are available in raspberry, cherry and blueberry varieties. Although packaged like pints of ice cream, the portion-controlled Tru Fru cups contain nearly half the calories in comparison and offer a guilt-free way to satisfy a sweet tooth without overindulging. Image Credit: Tru Fru ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 76% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hyper-dried Fruit:** There is an opportunity to disrupt the snack industry by offering hyper-dried fruit snacks that are not only indulgent but also more nutritious. - **Hyper-chilled Treats:** Chilled in extreme cold, hyper-chilled treats could revolutionize the chocolate-covered fruit market by delivering a freshness-focused take on a traditional indulgent snack. - **Portion-controlled Cups:** Packaging chocolate-covered fruit treats in portion-controlled cups offers a guilt-free option for consumers looking to satisfy their sweet tooth without overindulging. ### Industries Being Reshaped - **Snack:** The snack industry could benefit from the introduction of hyper-dried and hyper-chilled fruit snacks that provide a healthier alternative to traditional indulgent snacks. - **Chocolate:** The chocolate industry holds an opportunity to disrupt the market by offering innovative products like hyper-chilled chocolate-covered fruit treats. - **Frozen Dessert:** The frozen dessert industry can tap into the trend of portion-controlled cups and offer guilt-free sweet treats to health-conscious consumers. ## Related on Trend Hunter - [Fruit-Forward Chocolate Treats](https://www.trendhunter.com/trends/tru-fru-1.md) - [Hyper-Dried Fruit Lines](https://www.trendhunter.com/trends/tru-fru-4.md) - [Chocolate-Covered Frozen Fruit Treats](https://www.trendhunter.com/trends/trfr-frozen-fruit-snacks.md) - [Hyper-Chilled Pineapple Snacks](https://www.trendhunter.com/trends/tru-fru.md) - [Guilt-Free Frozen Fruit Snacks](https://www.trendhunter.com/trends/frozen-fruit-snack-range.md) - [Gifting-Friendly Freeze-Dried Fruits](https://www.trendhunter.com/trends/tru-fru-valentines-day.md) - [Frozen Chocolate Banana Treats](https://www.trendhunter.com/trends/milk-chocolate-peanut-butter-banana.md) - [Frozen Chocolate Peanut Bananas](https://www.trendhunter.com/trends/tru-fru-2.md) - [Chocolate-Covered Frozen Fruit Desserts](https://www.trendhunter.com/trends/hersheys-frozen-fruit.md)