# Beach-Beautification Clothing Lines Coastal Playground Donates Profits to Keep Shorelines Clean By Sarah Moore | Published 2012-08-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/coastal-playground References: [roozt](http://www.roozt.com/Coastal-Playground/index.html) & [coastalplayground](http://www.coastalplayground.com/) Coastal Playground is a clothing company that operates on a 50/50 business model and donates half of its profits toward coastal conservation and education. Andrew Sneddon founded the company as a way to combine his love for art and casual clothing with an initiative that protected the beaches where he spent most of his time. With a dedicated commitment from his childhood friend Adrian, the two were able to create a fashion line that also gives back. Partnered with organizations such as the Orange County Coastkeeper and the [Coastal Conservation Network](https://www.trendhunter.com/trends/limitededition-blanco-tequila), the Southern Californian company provides funding to organizations that help to beautify the coastline and ensure that it remains a serene and pollution free space to enjoy. **Contact Information** Coastal Playground [website](http://www.coastalplayground.com/) Coastal Playground on [Facebook](http://www.facebook.com/pages/Coastal-Playground/175812032464826) Coastal Playground on [Twitter](https://twitter.com/Coastalplygrnd) Coastal Playground on [YouTube](http://www.youtube.com/user/CSTLPLYGRND) Coastal Playground on [Pinterest](http://pinterest.com/coastalplaygrnd) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Clothing:** Entrepreneurs can explore creating eco-friendly clothing lines that prioritize environmental conservation and education like Coastal Playground. - **Cause Related Marketing:** Businesses can adopt similar business models to Coastal Playground where a percentage of their profits are donated towards a specific cause or initiative. - **Social Responsibility:** Companies can start to emphasize social responsibility by partnering with foundations and organizations that help make communities better through their actions and not just their profits. ### Sectors Adopting This - **Clothing:** Fashion companies can implement sustainable and eco-friendly manufacturing processes to create clothing that doesn't harm the environment. - **Entertainment:** Tourism and hospitality companies that depend on beautiful and serene shorelines can partner with conservation and education organizations to ensure sustainability and green practices are maintained. - **Tech:** Technology companies that deal with renewable energy and eco-friendly practices can create solutions and systems that help people learn more about conservation and reducing their carbon footprint. ## Related on Trend Hunter - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [California-Inspired Fragrance Lines](https://www.trendhunter.com/trends/halcyon-coast.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Cheeky National Park Apparel](https://www.trendhunter.com/trends/for-a-good-time-call.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md)