# Seaside-Inspired Soft Sneakers New Balance's Coastal Pack Boasts the Energy of a Beachy Sunset By Amy Duong | Published 2019-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coastal-pack References: [hypebeast](https://hypebeast.com/2019/4/new-balance-998-997-coastal-pack-release) & [43einhalb](https://www.43einhalb.com/new-balance-m998psd-made-in-usa-coastal-pack-orange-291971) New Balance welcomes the warmer season with the latest Coastal Pack of sneakers that are comprised of a series of 997 and 998 silhouettes. The pack draws a strong inspiration from the breezy energy of a [seaside sunset](https://www.trendhunter.com/trends/dusk-colorway), delivering colorways that are designed to recall the visuals of the sea reflecting off the ocean. The three colorways include 'Orange,' 'Rosa,' and 'Apricot.' The Orange colorway is complete on a new 998 model and highlights bright hues on the toe area delivered with [soft suede](https://www.trendhunter.com/trends/washed-suede) and mesh materials. The uppers are complete in white leather along with a gray heel and a rooted black 'N' logo with lavender detailing at the midsole. The [997 sneakers](https://www.trendhunter.com/trends/9975-easter) arrive in Apricot and Rosa, with the Apricot iteration reminiscent of sandy hues with a teal midsole to nod to the sea. The Rosa model features light pink colors detailed with ran accents and marbled heel to recall the rocks at the beach. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 58% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Coastal-inspired Sneakers:** Opportunity for sneaker companies to create footwear that incorporates the colors and energy of the seaside. - **Colorful Silhouettes:** Chance for brands to experiment with vibrant colorways in their sneaker collections inspired by natural elements. - **Reflective Materials:** Potential for innovation in using materials that mimic the reflective nature of the sea in sneaker designs. ### Who This Affects Most - **Athletic Footwear:** Companies within the athletic footwear industry can explore new designs and color palettes that evoke beach vibes. - **Fashion:** Fashion brands have the opportunity to incorporate coastal-inspired elements into their shoe collections. - **Outdoor Recreation:** Brands in the outdoor recreation industry can create sneakers that embody the spirit of seaside adventures. ## Related on Trend Hunter - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Pastel Tonal Sneaker Collections](https://www.trendhunter.com/trends/9060-sneakers.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Distressed Deep Tonal Sneakers](https://www.trendhunter.com/trends/new-balance-1906d.md) - [Pastel-Tonal Festive Sneaker Collections](https://www.trendhunter.com/trends/easter-pack-1.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Muted Suede Lifestyle Footwear](https://www.trendhunter.com/trends/washed-suede.md)