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# Organic Coastal Kids Clothing
Harbour Produces Breezy & Comfortable High-Quality Garments for Kids

By Kalin Ned | Published 2018-09-07 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/coastal-kids-clothing
References: [shopharbourclothing](http://www.shopharbourclothing.com/)

The adorable coastal kids clothing range by Harbour is not only comfortable but it is also subject to ethical production methods. The label is based on the understanding that "[practical and playful garments](https://www.trendhunter.com/trends/remake-by-burberry) serve as the foundation for a youth spent exploring the shore." Thus, founder and fashion designer Lissa Gunn takes it upon herself to create a coastal kids clothing collection that embraces these whimsically cheerful principles with an ethical edge.

Harbour's products are consciously made in the United States, with [environmentally friendly materials](https://www.trendhunter.com/trends/knit-kite-jacket) sourced whenever possible. In addition, the business is committed to instilling social change by supporting the foster care community. For each purchase of Harbour's garments, $1 USD is contributed to the support of such facilities.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 86% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Organic Kids Clothing:** The trend towards organic and sustainable children's clothing production is growing, offering opportunities for businesses to tap into eco-conscious consumer demand.
- **Ethical Production Practices:** Consumers are increasingly concerned about the ethics of clothing production, creating an opportunity for businesses to differentiate themselves by emphasizing socially responsible practices.
- **Socially Conscious Purchasing:** More consumers are looking to use their purchasing power for social good, providing an opportunity for businesses to support worthy causes and make a positive impact on their communities.

### Industries Being Reshaped

- **Children's Clothing:** The children's clothing industry has opportunities to differentiate brands and capture market share by emphasizing sustainable and socially responsible production practices.
- **Eco-friendly Materials:** The growing trend towards sustainable clothing production is creating opportunities for the eco-friendly material industry to expand and innovate.
- **Foster Care Services:** Clothing companies like Harbour have the opportunity to partner with and support foster care services, not only contributing to a worthy cause but also differentiating their brand and building consumer trust.

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