# Historic Coastal Hotel Redesigns Matthew Goodwin Gave This Hotel a Beach-Inspired Upgrade By Kalin Ned | Published 2018-06-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/coastal-hotel References: [dezeen](https://www.dezeen.com/2018/06/02/the-surfrider-hotel-malibu-receives-refresh-matthew-goodwin/) & [thesurfridermalibu](http://www.thesurfridermalibu.com/) Previously a "[run-down motor lodge](https://www.trendhunter.com/trends/hotel-lucine)" and now a beautiful homey coastal hotel, 'The Surfrider' in California is the epitome of West Coast hospitality. Redesigned by architect/hotelier Matthew Goodwin and his creative director wife Emma Crowther and business partner Alessandro Zampedri, the building was first erected in 1953 and has a lengthy history, tying it to influential musical figures like The Doors, Neil Young and Fleetwood Mac. The interior of the coastal hotel communicates the beachy vibe of its location in Malibu with bright spaces, natural light, fresh decor and a guest-only rooftop bar. Matthew and Emma ensured that the rooms met the aesthetic of the West Coast with "[textured rugs and wicker lampshades](https://www.trendhunter.com/trends/mylos-hotel)," as well as lengthy hammocks. Without a doubt, the Surfrider coastal hotel allows its guests to enjoy California and the beach to the fullest capacity. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 51% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Coastal Hotel Redesign:** There is an opportunity to redesign historic coastal hotels across America with modern updates to attract millennials and Gen Z travelers. - **Homey Hotel Aesthetic:** Incorporating bright and fresh decor into hotel design can create a comfortable and inviting atmosphere for guests. - **Guest-only Rooftop Bar:** Providing exclusive rooftop bars for guests can create a unique experience and increase revenue for hotels. ### Industries Being Reshaped - **Hospitality:** Hotels can innovate by providing fresh and modern designs, and creating unique experiences for their guests. - **Interior Design:** There are opportunities in interior design to create beach-inspired spaces that reflect a sense of locality and provide an immersive experience. - **Tourism:** Reimagining old, historic hotels can promote tourism and stimulate local economies, attracting both domestic and international travelers. ## Related on Trend Hunter - [California Coastline Renovated Homes](https://www.trendhunter.com/trends/big-sur-house.md) - [Reimagined Stylish Beachside Hotels](https://www.trendhunter.com/trends/beachside-hotel-1.md) - [Relaxing Beachside Boutique Hotels](https://www.trendhunter.com/trends/james-bradley.md) - [Retro Coastal Home Updates](https://www.trendhunter.com/trends/pebble-beach-residence.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Nostalgic Nantucket Hotels](https://www.trendhunter.com/trends/beachside-hotel.md) - [Beach Club-Inspired Holiday Homes](https://www.trendhunter.com/trends/sydney-coastal-home.md) - [California-Inspired Ranch Hotels](https://www.trendhunter.com/trends/sun-ranch.md) - [Local Material-Elevated Californian Hotels](https://www.trendhunter.com/trends/lodge-at-marconi.md)