# Bundled Beach Hunks Coast Guards by Will Davidson Brings a Sizzle to the Surf By Amelia Roblin | Published 2011-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coast-guards-by-will-davidson References: [homotography.blogspot](http://homotography.blogspot.com/2011/08/coast-guards-by-will-davidson.html) & [willdavidson](http://www.willdavidson.com/) Despite the impression of sharp icy air and the clouds' resistance to revealing any sun, there's a warmth within Coast Guards by Will Davidson, and you can likely see where it comes from. Ten of the season's most [fashionable winter coats](https://www.trendhunter.com/trends/khaotique-noir) are flaunted by a lineup of beautiful brawny men. Styled by Stevie Dance, the male models wear a [wetsuits on their bottom halves](https://www.trendhunter.com/trends/dandy-del-mar) and pace up the shore after vigorous exercise surfing. The harsh seaside setting isn't enough to phase this crowd because while each wears his [dapper wool or cashmere jacket](https://www.trendhunter.com/trends/vintage-styles), it is left unbuttoned more often that not. Hairy chests and washboard abs are left exposed, leaving vulnerable readers of the September 2011 Details Magazine craving the warmth of these well-built bodies in Coast Guards by Will Davidson. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 89% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fashionable Winter Coats:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for winter coats to meet the growing demand for ethical fashion. - **Male Fitness and Surfing:** Disruptive innovation opportunity: Create high-performance activewear and gear specifically designed for male surfers, combining functionality with stylish designs. - **Body Positive Imagery:** Disruptive innovation opportunity: Challenge traditional beauty standards by promoting diverse body types in fashion photography and advertising campaigns. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate technology, such as smart fabrics and wearable tech, into the fashion industry. - **Sports & Fitness:** Disruptive innovation opportunity: Develop innovative training programs and equipment for male surfers to enhance their performance and prevent injuries. - **Advertising & Marketing:** Disruptive innovation opportunity: Implement inclusive advertising strategies that celebrate diverse body types and challenge societal norms. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Photographer-Approved Field Jackets](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md)