# Spiteful Coal Deliveries The 'Naughty Coal Box' is Designed for Those Seeking Revenge By Katherine Pendrill | Published 2015-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/coal-box References: [bustle](http://www.bustle.com/articles/125318-naughty-coal-box-lets-you-mail-your-nemesis-coal-for-their-stocking-plus-5-more) & [naughtycoalbox](http://www.naughtycoalbox.com/) The 'Naughty Coal Box' is a new delivery service that allows consumers to send a lump of coal to their enemy. While Christmas is supposed to be a time of giving, some people use the occasion as an opportunity for revenge. This service allows consumers to purchase an unwanted surprise for those who didn't make the nice list. The Naughty Coal Box allows consumers to purchase lumps of real Pennsylvania coal and send them directly to their enemies. For $7.99 customers can purchase several lumps of coal, which will then be wrapped in a [charming holiday box](https://www.trendhunter.com/trends/iconic-gift-boxes). Despite the beautiful packaging, those who receive the box are in for an unpleasant surprise. For those who really want to get their point across, the Naughty Coal Box also allows customers to add a handwritten note explaining why the recipient is getting the unfortunate gift. Although the service is unlikely to spread holiday cheer, it does put a Christmas twist on the idea of revenge. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Revenge-based Products:** The Naughty Coal Box caters to customers seeking a unique way to get revenge, suggesting opportunities for other revenge-based products. - **Sentimental Packaging:** The Naughty Coal Box packaging is a unique way to deliver a less desired present, inspiring new packaging concepts. - **Unconventional Gift-giving:** The Naughty Coal Box provides an example of unconventional gift-giving, prompting the creation of other unexpected gift options. ### Where This Applies - **E-commerce:** The Naughty Coal Box is an e-commerce service that showcases the potential for creative e-commerce platforms. - **Packaging:** The Naughty Coal Box packaging concept offers opportunities for new companies in the packaging industry. - **Event Planning:** The Naughty Coal Box provides event planners with a unique party favor option for Christmas parties. ## Related on Trend Hunter - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md) - [Seasonally Themed Charcoal Products](https://www.trendhunter.com/trends/christmas-coal.md) - [Naughty Holiday Ice Creams](https://www.trendhunter.com/trends/lumps-of-coal-ice-cream.md) - [Coal-Scented Deodorants](https://www.trendhunter.com/trends/lump-of-coal-deodorant.md) - [Elevated Holiday-Ready Cookies](https://www.trendhunter.com/trends/last-crumb-2.md) - [Personalized Holiday Videos](https://www.trendhunter.com/trends/naughty-or-nice-video.md) - [Prickly Ex-Partner Valentine's Gifts](https://www.trendhunter.com/trends/topo-chico-hard-seltzer-1.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Mischievous Gift Deliveries](https://www.trendhunter.com/trends/the-grinch.md)