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# Fashion House Pride Campaigns
Coach's We C You Campaign Celebrates Self-Expression and Acceptance

By Ell Smith | Published 2020-06-22 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/coachs-we-c-you
References: [hypebae](https://hypebae.com/2020/6/coach-we-c-you-pride-month-lgbtq-campaign-kim-petras-rickey-thompson-bob-the-drag-queen-release) & [coachoutlet](https://www.coachoutlet.com/shop/event-whats-new-whats-new-coach-pride)

Coach's We C You campaign is celebrating [Pride month](https://www.trendhunter.com/trends/vans-x-queer-surf) with a star-studded ad campaign that celebrates the [LGBTQ+ community](https://www.trendhunter.com/trends/2slgbtqi-community).

The campaign features figures like Kim Petras, Bob the Drag Queen, Rickey Thompson and more. In each scene, the stars detail a time that they felt seen, which includes family members acknowledging their chosen names, discovering the queer party scene, and impromptu protests with fans. Due to COVID-19, this ad takes place remotely, with each personality recording themselves on their laptop or phone.

In addition to spotlighting [self-expression and individuality](https://www.trendhunter.com/trends/adidas-originals-new-campaign), this ad conveys an optimistic and unapologetic tone that encourages the viewer to be themselves, and to support others who are in pursuit of the same.

Image Credit: Coach

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 5% | Activity: 43% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What's Driving This Trend

- **Self-expression in Fashion:** Opportunity for brands to create campaigns that celebrate and encourage self-expression, embracing individuality.
- **Celebrating LGBTQ+ Community:** Increasing trend of fashion campaigns that highlight and support the LGBTQ+ community, promoting inclusivity and acceptance.
- **Remote Advertising:** Growing trend of ad campaigns that are filmed remotely, utilizing technology to create engaging content.

### Who This Affects Most

- **Fashion:** Fashion brands can leverage self-expression and inclusivity to connect with consumers and build brand loyalty.
- **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create innovative campaigns that celebrate diversity and showcase remote production abilities.
- **Technology:** Technology companies can develop tools and platforms to facilitate remote advertising and production, enabling brands to create captivating campaigns.

## Related on Trend Hunter

- [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md)
- [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)
- [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)
- [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md)
- [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md)
- [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md)
- [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md)
- [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md)
- [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)