# Festival Fashion Pop-Up Shops H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup By Malika Renee Butss | Published 2016-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coachella-valley-music References: [highsnobiety](http://www.highsnobiety.com/2016/02/16/hm-coachella-collection) & [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwjw0L2ZvP_KAhXCmoMKHZh6DJ0QqQIIIDAC&url=http://www.vogue.com/13390923/hailey-baldwin-hm-coachella-festival-style/&usg=AFQjCNF850f5IqJSNKXD0P9LVWwT4-cYBw&bvm=bv.114195076,d.amc) [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) is once again collaborating with [Coachella Valley Music](https://www.trendhunter.com/trends/dream-in-the-desert) to produce a collection of fast festival fashion. Creating yet another co-branded range including bohemian looks perfect for the impending music festival, the two brands will be setting up a [pop-up shop on the Coachella grounds](https://www.trendhunter.com/trends/levis-popup). The label's primary objective is to portray a sense of ease and belonging, as the various styles are designed to be mixed but not necessarily matched. Retailing both men's and women's apparel, H&M presents a line of Bermudas, beaded and fringed tops, flat boots, denim cut-offs, mismatched shirts, printed jumpsuits and more. Like last year's H&M x Coachella Valley Music collection, this lineup will also be retailed in stores with a drop date of March 24th, 2016. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 85% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Festival Fashion:** Opportunity for brands to collaborate with music festivals to create exclusive festival-inspired fashion lines. - **Fast Fashion:** Potential for more fast fashion brands to collaborate with music festivals, offering affordable and trendy clothing options. - **Pop-up Shops:** Increasing popularity of pop-up shops at music festivals, providing a unique shopping experience for festival attendees. ### Where This Applies - **Fashion:** Fashion brands can leverage the popularity of music festivals to create special collections and increase brand exposure. - **Music:** Music festivals can partner with fashion brands to enhance the festival experience and offer exclusive merchandise to fans. - **Retail:** Retailers can capitalize on the trend of pop-up shops at music festivals to attract customers and drive sales. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Sustainable Festival Pop-Ups](https://www.trendhunter.com/trends/barbour-2.md)