# Music Festival NFT Collections The Coachella Keys Collection Will Offer Holders Lifetime Tickets By Michael Hemsworth | Published 2022-02-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/coachella-keys-collection References: [theverge](https://www.theverge.com/2022/2/1/22912255/coachella-lifetime-passes-nfts) & [nft.coachella](https://nft.coachella.com/)  Avid fans of the [Coachella Valley Music and Arts Festival](https://www.trendhunter.com/trends/loop-x-coachella-experience-2-earplugs) will be pleased to hear of the new Coachella Keys Collection that will offer them the chance to pick up a non-fungible token (NFT) with some great perks. The 10 NFTs in the collection will provide holders with lifetime tickets to the festival along with access to the [virtual experiences created by Coachella](https://www.trendhunter.com/trends/kids-relief-music-festival). The NFTs also include special perks like front row access as well as a [celebrity chef dinner](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck) at the 2022 festival. The 10 lifetime pass NFTs being offered as part of the Coachella Keys Collection will be supplemented with an additional 1,000 NFTs that are priced at $180 that can be redeemed by the holder for a Coachella photo book. The company will also put up 10,000 additional NFTs of festival photos and soundscapes priced at $60 each. Image Credit: Coachella ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 81% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Music Festival NFT Collections:** The use of NFTs for music festivals provides a new way for brands to engage with fans and offer unique benefits. - **Lifetime Access Nfts:** Offering lifetime tickets as an NFT creates scarcity and exclusivity, which could be applied to other industries. - **Virtual Experiences:** Using NFTs to provide holders with access to virtual experiences gives a new dimension to fan engagement and event marketing. ### Who This Affects Most - **Music Festivals:** The use of NFTs allows music festivals to offer unique and exclusive benefits to fans, while creating new revenue streams. - **Travel and Tourism:** Using NFTs as a way to offer exclusive and unique travel experiences could disrupt the travel industry and create new business models. - **Sports and Entertainment:** The use of NFTs to offer exclusive benefits to fans could be applied to sports and other live events, creating new revenue streams and fan engagement opportunities. ## Related on Trend Hunter - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Cannabis-Powered NFT Collections](https://www.trendhunter.com/trends/secret-sesh-nft.md) - [Live NFT Minting Experiences](https://www.trendhunter.com/trends/2022-billboard-music-awards.md) - [Exclusive NFT Clubs](https://www.trendhunter.com/trends/exclusive-nft-clubs.md) - [NFT-Focused Festival Sponsorships](https://www.trendhunter.com/trends/blockchain-creative-labs.md) - [Sailormoon-Themed NFT Events](https://www.trendhunter.com/trends/keep-your-distance.md) - [Exclusive Football NFTs](https://www.trendhunter.com/trends/football-nfts.md) - [Cryptocurrency Payment-Accepting Festivals](https://www.trendhunter.com/trends/tomorrowland-brasil.md) - [Alcohol-Free Festival Bars](https://www.trendhunter.com/trends/the-new-bar.md)