# Heartwarming Teleservice Commercials Verizon's The Coach Who Wouldn't Be Here Ad Touches Hearts By Amy Duong | Published 2019-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coach-who-wouldnt-be-here References: [adweek](https://www.adweek.com/digital/verizon-reunites-chargers-coach-with-the-first-responders-who-saved-him/) & [allourthanks](https://allourthanks.com/) [Verizon](https://www.trendhunter.com/trends/nada-yada-yada) brings forth a touching commercial entitled 'The Coach Who Wouldn't Be Here' during this year's Super Bowl. It celebrates first responders and their efforts at answering the call when it comes to emergency situations. This is the second year that the teleservice provider honors first responders -- this year, it spotlights [NFL](https://www.trendhunter.com/trends/food-allergy-awareness) team the Charger's coach, Anthony Lynn. In 2005, he was hit by a car and survived with the assistance of first responders -- he was invited to speak to some, the same ones that saved his life. It is a heartwarming encounter as they reveal themselves and their role in saving him. Lynn embraces the ones who saved his life and Verizon states "first responders answer the call, our job is to make sure they can get it." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrating First Responders:** Opportunity for brands to create heartwarming commercials that celebrate the heroic efforts of first responders. - **Emotional Advertising:** Brands can leverage emotional storytelling to create impactful advertisements that resonate with audiences. - **Honoring Real-life Heroes:** Opportunity for brands to recognize and honor real-life heroes, such as first responders, through their marketing campaigns. ### Where This Applies - **Telecommunications:** Telecom companies can leverage heartwarming commercials to showcase their support for first responders and build brand loyalty. - **Marketing and Advertising:** Agencies can use emotional advertising techniques to create impactful campaigns that connect with consumers on a deeper level. - **Sports and Entertainment:** Sports brands and organizations can partner with first responders to highlight their mutual support and create inspiring content. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Grief-Focused Voicemail Solutions](https://www.trendhunter.com/trends/missed-calls.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [First Responder-Honoring Initiatives](https://www.trendhunter.com/trends/us-convenience-stores.md) - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md)