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# Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'

By Laura McQuarrie | Published 2016-01-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/coach-snoops-turfd-up
References: [adweek](http://www.adweek.com/news/advertising-branding/adidas-gave-snoop-dogg-his-own-football-talk-show-prelude-super-bowl-50-168704) & [youtube](https://www.youtube.com/playlist?list=PLq9vD4k03oUzVIc0AoYxgPHWDVLH5W6FF)

Ahead of the Super Bowl this year, [Adidas](https://www.trendhunter.com/trends/adidas-x-snipes) teamed up with Snoop Dogg to create 'Coach Snoop's Turf'd Up.' This eight-piece series is hosted on Snoop's own [YouTube](https://www.trendhunter.com/trends/the-shop-lineup) channel, WestFest TV and features interviews with ex-[NFL](https://www.trendhunter.com/trends/ovo-5) players, celebrities and other sports fanatics from YouTube.

Coach Snoop's Turf'd Up began when Adidas was looking for ways to permeate the multicultural Millennial market and realized what a powerful following the entertainer has—WestFest TV alone has more than 13 million subscribers.

Snoop Dogg might seem like an unusual talk show host for football-centric content, but he's reportedly a huge fan of the sport. Additionally, it's also worth noting that Adidas choice the rapper to be its head of football development earlier in the year.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 2% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Multicultural Millennial Market:** Creating content that resonates with the multicultural Millennial market can lead to significant brand growth and consumer engagement.
- **Influencer Collaborations:** Collaborating with popular influencers like Snoop Dogg can help brands reach a wider audience and tap into new market segments.
- **Sports Entertainment Crossover:** The crossover between sports and entertainment offers opportunities to create unique and engaging content that appeals to a diverse audience.

### Where This Applies

- **Sporting Goods:** Sporting goods companies can explore collaborations with influencers to enhance their brand image and reach new customer segments.
- **Entertainment:** Entertainment companies can leverage the popularity of athletes and sports personalities to create engaging content and attract a wider audience.
- **Digital Media:** Digital media platforms can partner with celebrities and sports figures to develop entertaining and informative shows that appeal to their user base.

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