# Streetstyle Video Runways The Coach RTW Fall Winter 2021 Show Was Styled Like a Retro TV Segment By Laura McQuarrie | Published 2021-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/coach-rtw-fall-winter-2021 References: [refinery29](https://www.refinery29.com/en-us/2021/06/10507941/coach-winter-runway-show-shanghai?utm_source=feed&utm_medium=rss) The Coach RTW Fall Winter 2021 show was broadcast with Coach TV: Live From Shanghai, a retro-style video segment that mashed up past and present. The event itself was styled like a drive-in and the video kicked off with low-quality video captures, infomercials and even a few cameos from Coach ambassadors like Michael B. Jordan and Jennifer Lopez. Although this is Coach's first return to in-person events after a year of canceled runway shows, the brand has grown in popularity on [TikTok](https://www.trendhunter.com/trends/boss-x-russell-athletic). Fittingly, TikTok star Rickey Thompson and model Xiao Wen Ju hosted the runway event, which was full of styles that are now highly coveted by [Gen Z](https://www.trendhunter.com/trends/revive-your-courage) like the [Coach Pillow Tabby Shoulder Bag](https://www.trendhunter.com/trends/on-your-own-time). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Video Segments:** Creative use of vintage video styling in fashion events opens up opportunities for merging the past and present in marketing campaigns. - **Drive-in Runway Shows:** Adapting fashion shows to socially-distanced drive-in formats offer a unique and safe fashion experience that can be a medium for future fashion events amidst public health concerns. - **Celebrity Ambassador Collaborations:** Collaborating with popular public figures and influencers can generate brand awareness and interest among younger consumers who represent a significant market opportunity for fashion brands. ### Where This Applies - **Fashion Industry:** Fashion brands can leverage retro styling, safe and unique event formats, and celebrity collaborations to boost their marketing strategies and expand their reach in the fashion industry. - **Media Industry:** The growth of e-commerce and live streaming in the fashion industry creates potential for Media agencies to offer services of creating innovative, impactful, and stylized content for fashion brands. - **Technology Industry:** Technology companies could innovate with virtual / augmented fashion runway shows experiences to offer great visuals, insightful data analytics and engage audiences from around the world without the need for physical presence. ## Related on Trend Hunter - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Resurging Quilted-Denim Handbags](https://www.trendhunter.com/trends/coach-tabby-shoulder-bag.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Courageous Style Campaigns](https://www.trendhunter.com/trends/revive-your-courage.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)