# Maze-Like Flagship Stores The Coach Flagship Store in Tokyo was Reinvented by OMA Firm By Alexandra Serrano | Published 2013-05-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/coach-flagship-store-in-tokyo References: [sharedesign](http://sharedesign.com/inspiration/coachs-flagship-store-in-tokyo-by-oma/) & [oma.eu](http://oma.eu/) The Coach Flagship Store in Tokyo stays true to brand identity as the brand expands into the Japanese market. Leather goods retailer Coach boasts a success story in marketing [affordable luxury](https://www.trendhunter.com/trends/contemporary-luxury). Keeping in mind the brand's tried-and-true approach to design, along with the bespoke artisan nature of the company's history, architectural firm [OMA](https://www.trendhunter.com/trends/harajuku-quest) has created a [retail space that entices](https://www.trendhunter.com/trends/josmo). According to Share Design Inspiration Blog, the architects "have re-designed the linear timber display system that was central to their early retail stores of the 1940s." This is complemented by an intricate glazed facade that boasts a maze-like linear design. The Coach Flagship Store in Tokyo exhibits dynamism, making for a retail space that allures consumers with clean design and embodies brand identity. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Maze-like Store Design:** Innovative store design that features maze-like or intricate layouts to create a dynamic shopping experience. - **Linear Display Systems:** Re-imagining linear display systems from early retail stores to incorporate them into modern retail spaces. - **Glazed Facades:** Incorporating intricate glazed facades that feature linear designs to create a unique, visually appealing store exterior. ### Who This Affects Most - **Retail:** Innovative store design and layout can help create a unique and memorable shopping experience, potentially boosting sales and customer loyalty. - **Architecture:** There is potential for architects to collaborate with retailers to create bespoke store designs that embody the brand's identity. - **Luxury Goods:** Incorporating innovative design elements into luxury goods stores can help maintain brand identity and attract new customers. ## Related on Trend Hunter - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Craftsmanship-Centric Artful Exhibitions](https://www.trendhunter.com/trends/crafted-world-exhibition.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md)