# Coach Certification Programs AARMY Expands with Franchising System and New Program By Kalin Ned | Published 2025-10-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/coach-certification-program References: [insider.fitt.co](https://insider.fitt.co/press-release/aarmy-expands-globally-with-franchise-model-and-elite-coach-training-system/)  The fitness brand [AARMY](https://www.trendhunter.com/trends/yoga-and-pilates), established by former athlete Akin Akman, has initiated an international growth strategy centered on a [franchising system](https://www.trendhunter.com/trends/multisite-deal) and a new [digital coach certification program](https://www.trendhunter.com/trends/cardio-certification-program) titled AARMY Academy Coach Training. The initial expansion will involve locations in Singapore and Thailand through a collaboration with an existing Asian fitness operator. AARMY's brand identity is heavily rooted in the founder's personal narrative of athletic discipline and overcoming injury. As such, it promotes a training philosophy that applies professional athletic standards to group fitness. The newly launched AACT program is designed to instill this specific methodology in fitness professionals, though completion does not guarantee a coaching position with the brand. The franchise model itself is structured to replicate a high-performance training environment rather than a conventional gym setting while creating a consistent, elite experience across all locations. Image Credit: AARMY ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 51% | Activity: 62% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Digital Coach Certification:** The rise of digital certification programs allows brands like AARMY to standardize and disseminate their training methodologies globally with scalability and consistency. - **Franchised Fitness Expansion:** Franchising offers fitness brands a powerful platform to expand internationally, as seen with AARMY's collaboration in Asia, enabling rapid market penetration and local adaptation. - **Athlete-centric Training Models:** Integrating professional athletic standards into public fitness offers an innovative model that shifts consumer expectations towards high-performance and results-driven workouts. ### Industries Being Reshaped - **Fitness Franchises:** Fitness franchises are poised for disruption by brands emphasizing elite and specialized training methods, attracting a clientele seeking high-performance environments. - **Online Education:** The digital education sector is increasingly catering to niche professional training needs, such as AARMY's Academy Coach Training, providing scalable and targeted learning opportunities. - **Personalized Fitness Programs:** The demand for personalized fitness experiences is fostering innovation in program design that integrates athlete-level coaching techniques for broader consumer access. ## Related on Trend Hunter - [Body Awareness-Focused Training Expansions](https://www.trendhunter.com/trends/yoga-and-pilates.md) - [Personal Trainer-Focused Educational Platforms](https://www.trendhunter.com/trends/abc-fitness.md) - [Self-Defence-Inspired Fitness Franchises](https://www.trendhunter.com/trends/the-packs.md) - [Squad Training Business Models](https://www.trendhunter.com/trends/squad-training.md) - [Wellness Coach-Focused Educational Resources](https://www.trendhunter.com/trends/yourcoach-academy.md) - [Strategic Fitness Studio Expansions](https://www.trendhunter.com/trends/body-fit-training.md) - [AI Gym Integration](https://www.trendhunter.com/trends/ai-gym-coaching.md) - [Performance Coach Credentials](https://www.trendhunter.com/trends/academy-of-integrated-human-performance.md) - [Strategic Athletic Club Branding](https://www.trendhunter.com/trends/club-athletic.md)