# Platinum Perfume Packaging This Metallized Coach Bottle Highlights the Embossed Logo By Laura McQuarrie | Published 2021-10-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/coach-bottle References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Interparfums_collaborates_with_Prad_on_metallised_Coach_Platinum_bottle/179995) There's a striking new Coach bottle design for perfume and it was created with a metal form for the purposes of achieving "perfect and regular intensity." French glass and aluminium decoration specialist Prad was responsible for creating the metallization for the new Coach Platinum for Interparfums, and the design prominently features the brand's embossed logo. The liquid metallization process used by Prad is said to be unique to France, which makes the design of this luxury perfume packaging all the more covetable. Increasingly, traditional perfume bottle designs are being traded for more sustainable alternatives thanks to the use of different materials or components that put more of an emphasis on either refilling and recycling. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Perfume Packaging:** Using sustainable materials or components in perfume packaging to emphasize refilling and recycling. - **Metallic Perfume Packaging:** Creating perfume packaging designs using metallic materials to achieve perfect and regular intensity. - **Luxury Perfume Packaging:** Designing high-end perfume packaging with unique and covetable features like the liquid metallization process. ### Who This Affects Most - **Fragrance and Perfume Industry:** Opportunity to innovate in packaging design using sustainable and metallic materials while maintaining the luxury aspect of the industry. - **Packaging Industry:** Opportunity to create newer and unique packaging materials and techniques that emphasize the quality of luxury products. - **Beauty and Personal Care Industry:** Opportunity to differentiate and gain a competitive advantage by investing in the packaging design of high-end products using unique and covetable features. ## Related on Trend Hunter - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Engravable Triangle Perfumes](https://www.trendhunter.com/trends/prada-paradoxe.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Limited-Edition Fragrance Bottles](https://www.trendhunter.com/trends/collectors-copper-bottle.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Crystal Bottled Luxury Fragrances](https://www.trendhunter.com/trends/sauvage-elixir.md)