# Oral Beauty Collections CO. by Colgate Introduces Oral Care for a New Generation By Laura McQuarrie | Published 2021-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/co-by-colgate References: [prnewswire](https://www.prnewswire.com/news-releases/colgate-palmolive-introduces-a-new-approach-to-oral-beauty-rooted-in-self-care-and-self-expression-with-co-by-colgate-301247264.html) & [colgatepalmolive](http://www.colgatepalmolive.com/) CO. by [Colgate](https://www.trendhunter.com/trends/colgate) is introducing a new oral care category, oral beauty, which is rooted in self-care and self-expression. CO. by Colgate is on a mission to share oral beauty for a new generation with a collection of complementary products that are designed to turn every aspect of oral care into a feel-good ritual. The first-of-its-kind CO. by Colgate Collection includes products like the Oh So Dazzling Enzyme-Powered Whitening Toothpaste and the Later, Stains! Foaming Anti-Stain Mouth Rinse, both with eye-catching holographic packaging. There's also the CO. Worker Rechargeable Electric Toothbrush, the [SuperNova](https://www.trendhunter.com/trends/bremont-supernova-hawking) Rechargeable At-Home Teeth Whitening Kit and on-the-go waterless toothpaste tabs. The collection is premiering exclusively at [Ulta Beauty](https://www.trendhunter.com/trends/ayurvedicinspired-oral-care) and the beauty retailer's site, particularly appealing to Gen Z and their love of holistic well-being. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 84% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Oral Beauty Category:** The creation of a new oral beauty category presents innovative opportunities for beauty and oral care brands to explore self-care and self-expression. - **Complementary Oral Care Products:** Development of complementary oral care products like holographic packaging toothpaste or waterless toothpaste tabs offers new disruptive innovation opportunities for beauty and oral care brands. - **Focus on Holistic Well-being:** A focus on holistic well-being with Gen Z presents opportunities for beauty and oral care brands to create products that cater to this demographic's desire for self-care. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry can expand their product lines with complementary oral care products and explore the new oral beauty category to cater to Gen Z's interest in self-care and self-expression. - **Oral Care Industry:** The oral care industry can innovate with new oral beauty products like holographic packaging toothpaste or waterless toothpaste tabs to provide new and exciting oral care experiences for consumers. - **Retail Industry:** Retailers can focus on the growing interest in holistic well-being among Gen Z by providing more oral beauty products and increasing their offerings in the beauty and oral care categories. ## Related on Trend Hunter - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Natural Oral Care Kits](https://www.trendhunter.com/trends/plus-ultra-oral-care.md) - [Hong Kong Pop-Up Stations](https://www.trendhunter.com/trends/colgate.md) - [AR-Powered Teeth Whitening](https://www.trendhunter.com/trends/colgate-and-perfect-corp.md) - [Purple Oral Serums](https://www.trendhunter.com/trends/purple-serum.md) - [Next-Gen Sensorial Toothpastes](https://www.trendhunter.com/trends/maxfresh.md) - [Oral Health Prebiotic Chews](https://www.trendhunter.com/trends/colgate-x-nourished-nutristacks.md)