# Co-Browsing Shopping Platforms buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together By Laura McQuarrie | Published 2023-06-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/co-browsing-shopping References: [prnewswire](https://www.prnewswire.com/news-releases/leading-livestream-shopping-platform-buywith-announces-next-gen-co-browsing-patent-to-enable-a-personalized-shop-with-me-experience-301866881.html) & [buywith](https://www.buywith.com/)  [Immersive livestream shopping platform](https://www.trendhunter.com/trends/elf-cosmetics-twitch) and influencer marketplace buywith is making the experience of shopping more social with its newly announced Next Gen Co-Browsing patent. As detailed by the brand in a press release, this patent will allow "brands and retailers to have customers shop together directly on the e-commerce website, through hosted One-to-Many or One-to-One Live events, while automatically adjusting the browsing experience per each unique customer." This innovative [social shopping experience](https://www.trendhunter.com/trends/youtube-shopping) means that [live shopping events](https://www.trendhunter.com/trends/live-social-shopping) hosted by an influencer or brand representative will allow fans to show up from around the world and experience the website in their own language. Additionally,their experience will be a unique one based on their relationship with the brand, and the device they're using to access the content. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 83% | Activity: 96% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Immersive Livestream Shopping:** The Next Gen Co-Browsing patent allows customers to shop together in immersive livestream shopping events, creating a more social shopping experience. - **Influencer Marketplace:** The buywith platform connects influencers with fans from around the world, enabling them to participate in live shopping events and interact with their favorite influencers. - **Personalized Browsing Experience:** Through the Next Gen Co-Browsing patent, brands and retailers can offer personalized browsing experiences to customers based on their unique relationship with the brand and the device they're using. ### Where This Applies - **E-commerce:** The Next Gen Co-Browsing patent disrupts the e-commerce industry by transforming the traditional online shopping experience into an immersive and social event. - **Live Event Streaming:** The immersive livestream shopping feature creates disruptive innovation opportunities in the live event streaming industry by integrating shopping experiences with live events hosted by influencers. - **Influencer Marketing:** buywith's influencer marketplace disrupts the influencer marketing industry by offering a platform where fans can directly interact with influencers and make purchases during live shopping events. ## Related on Trend Hunter - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [In-Chat Shopping Tools](https://www.trendhunter.com/trends/group-chat-interface.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Collaborative Shopping Tools](https://www.trendhunter.com/trends/consult-a-friend.md) - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/browse-booster.md)