# Cookie-Inspired Nut Butter Bites Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites By Laura McQuarrie | Published 2023-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/co-branded-snack-bites References: [prnewswire](https://www.prnewswire.com/news-releases/makers-of-skippy-peanut-butter-unveil-girl-scout-cookie-inspired-pb-bites-combining-two-iconic-brands-within-a-single-bite-301941807.html)  Girl Scouts is as well-known for its cookies as Skippy is beloved for its peanut butter, and together, the brands are coming together to create indulgent co-branded snack bites enhanced by what they do best. There are three all-new variations of Skippy P.B. Bites with Girl Scout Cookie flavors: Coconut Caramel, Chocolate Peanut Butter and Adventurefuls. These poppable, shareable snacks capture the essence of scooping into a fresh jar of Skippy peanut butter, all the while putting a fun spin on familiar cookie varieties. All of the newly introduced snack bites feature a crunchy center and a soft, non-sticky peanut butter coating on the outside. All of these bites promise to delight fans of peanut butter, cookies and chocolate, offering a convenient variation on at-home and on-the-go snacking. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 60% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Snack Bites:** Creating indulgent snack bites by combining two beloved brands, Skippy and Girl Scouts. - **Peanut Butter Coating:** Introducing a non-sticky peanut butter coating on the outside of snack bites, offering a new texture experience for peanut butter lovers. - **Variations of Skippy P.B. Bites:** Introducing new flavors of Skippy P.B. Bites inspired by popular Girl Scout cookie flavors, such as Coconut Caramel and Adventurefuls. ### Sectors Adopting This - **Food and Beverage:** Enhancing the snacking experience by creating co-branded snack bites with unique flavor combinations, catering to consumers seeking indulgent treats. - **Consumer Goods:** Introducing innovative peanut butter coating technology in snack bites, offering a new way to enjoy peanut butter in a convenient and mess-free format. - **Confectionery:** Introducing snack bites with flavors inspired by popular cookies, tapping into the nostalgia and appeal of familiar treats in a bite-sized format. ## Related on Trend Hunter - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/snack-wafer-bars.md) - [Flavorful Free-From Snack Bites](https://www.trendhunter.com/trends/sweet-nothings-nut-butter-bites-flavors.md) - [Cookie-Flavored Waffle Cone Snacks](https://www.trendhunter.com/trends/girl-scout-coconut-caramel.md) - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Peanut Butter-Focused Desserts](https://www.trendhunter.com/trends/milk-bar1.md) - [Crunchy Cake Bites](https://www.trendhunter.com/trends/crunchy-cake-bite.md) - [Branded Peanut Butter Treats](https://www.trendhunter.com/trends/skippy-pb-bunny.md) - [Sandwich-Inspired Snack Bites](https://www.trendhunter.com/trends/pbj-oat-bites.md) - [Co-Branded Nut Butter Bites](https://www.trendhunter.com/trends/sweet-nothings-and-rind-snacks.md)