# Presidential Reporting Campaigns The CNN Foreign Politics Ads are 'Live From the Source' By Meghan Young | Published 2011-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cnn-foreign-politics References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/cnn-merkel-obama-putin-sarkozy/) & [cnn](http://www.cnn.com/) When watching or reading the news, people want to feel as though they're privy to firsthand knowledge about a situation, and the [CNN](https://www.trendhunter.com/trends/future-astronaut) Foreign Politics ad campaign make that promise. With the simple and direct tagline, 'Live from the source,' this series of print ads show that the network isn't the middleman, but more like a tool for politicians and experts to address average citizens specifically. Conceived by Istanbul-based ad agency DDB & Co, the CNN Foreign Politics ad campaign features some elite presidents such as Barack Obama, Nicolas Sarkozy and Vladimir Putin, who happens to be reporting on behalf of CNN. Funny, yet serious, these ads address the world's need to know exactly what leaders know. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 76% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Firsthand Knowledge:** Opportunities for businesses to provide consumers with direct access to information or experiences. - **Targeted Communication:** Potential for businesses to tailor messaging and communication to specific audiences. - **Political Transparency:** Possibilities for businesses to promote transparency and trust in the political landscape. ### Who This Affects Most - **News Media:** Innovative ways for news media companies to provide authentic and unfiltered reporting. - **Advertising:** Enhanced opportunities for marketers to create personalized and impactful ad campaigns. - **Politics:** Opportunities for political organizations to engage with citizens and build trust through transparency. ## Related on Trend Hunter - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)