# Cement-Encased Soap CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers By Amelia Roblin | Published 2012-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cncrt-body-balm-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/12/cncrt-concept.html) & [studiobium](http://studiobium.com/cncrt/) It's only relatively recently that the demand and sales for [men's bathroom products](https://www.trendhunter.com/trends/wilkinson-sword) have increased dramatically. CNCRT Body Balm packaging would enter into the market with a clever brand identity technique, appealing to those male buyers who might still be disinterested with special detergents and creams. Yoshifumi Yokoyama's design embodies a burliness and a durability and it goes very much against the merchandizing conventions typically associated with feminine items. Concrete was cast into hollow rectangular prisms of a dark and stony gray with hard edges and sharp corners. If it weren't for the push administering top, one would hardly assume that something as [soft as lotion](https://www.trendhunter.com/trends/grinding-cleansing-balm) might be stored inside CNCRT Body Balm packaging. One would hope that [refills would come in recyclable containers](https://www.trendhunter.com/trends/hairstory-new-wash) since these solid dispensers are hard-wearing enough for repeated reuse. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Men's Bathroom Products:** Disruptive innovation opportunity: Develop innovative packaging designs that appeal to male consumers and challenge traditional branding conventions. - **Concrete Packaging:** Disruptive innovation opportunity: Explore the use of unconventional materials like concrete for packaging, creating a unique and sturdy product presentation. - **Refillable Packaging:** Disruptive innovation opportunity: Design refillable packaging options that promote sustainability and reduce waste, aligning with eco-conscious consumer preferences. ### Sectors Adopting This - **Personal Care:** Disruptive innovation opportunity: Personal care brands can leverage innovative packaging to target male consumers and differentiate their products in a competitive market. - **Packaging and Design:** Disruptive innovation opportunity: Packaging and design companies can explore new materials and creative approaches to appeal to diverse consumer demographics and enhance brand messaging. - **Sustainable Packaging:** Disruptive innovation opportunity: Sustainable packaging industry can focus on developing refillable and reusable options that promote environmental responsibility and cater to consumer demand for eco-friendly practices. ## Related on Trend Hunter - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Grinder Cleansing Balms](https://www.trendhunter.com/trends/grinder-cleansing-balm.md) - [Sleek Toiletries Solutions](https://www.trendhunter.com/trends/soapstone-20.md)