# Sitcom-Inspired News Ads The CNBC-E Turkey Series Campaign Makes World Events Entertaining By Meghan Young | Published 2012-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cnbce-turkey-series-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/cnbc-e-turkey-series-gossip-girl-how-i-met-your-mother-two-and-a-half-men/) & [rafineri.net](http://www.rafineri.net) The CNBC-E Turkey Series campaign likens the news channel to sitcom and drama tv shows. A bold move, some might say, it shows real life events in the world can be as entertaining as television, especially when aired on television. In this case, the [print ads](https://www.trendhunter.com/trends/dreamies-treats) compare Kate Middleton's royal relationships to 'How I Met Your Mother,' Hilary Clinton's conversations to 'Gossip Girl' and presidential meetups to 'Two and a Half Men.' Conceived and executed by Rafineri & Istanbul, an [ad agency](https://www.trendhunter.com/trends/legitimate-you) based in Istanbul, Turkey, the CNBC-E Turkey Series campaign may offend some, but they are geared towards youth who will take them in with a good-natured laugh. It was art directed by Can Guven with creative direction by Ayse Bali, Orkun Demirelli and Ufuk Uslu. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Entertaining Real Life Events:** There is potential for disruptive innovation in creating content that presents real life events in an entertaining and engaging manner. - **News as Entertainment:** Exploring the concept of presenting news in a format that resembles sitcoms and drama shows opens up opportunities for disruptive innovation. - **Targeting Youth Audiences:** Developing advertising campaigns that specifically target youth audiences by incorporating humor and popular culture references could lead to disruptive innovation in the industry. ### Who This Affects Most - **Media and Broadcasting:** Opportunities for disruptive innovation can be found in reimagining news broadcasting by incorporating elements of entertainment and humor. - **Advertising and Marketing:** Disruptive innovation can be achieved in the advertising and marketing industry by experimenting with unconventional and humorous approaches, tailored to specific target audiences. - **Content Creation and Production:** Incorporating elements of sitcoms and drama into content creation and production could lead to disruptive innovation in the entertainment industry, blurring the lines between news and entertainment. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)