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# Geek Fashion Lines
British Label SupremeBeing Goes Nerdy

By Holger Mohr | Published 2009-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cmyk-fashion-british-label-supreme-being
References: [supremebeing](http://supremebeing.com)

One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the [CMYK](https://www.trendhunter.com/trends/longlasting-lipstick) colors, the company created 4 characters and very cool line [streetwear clothing](https://www.trendhunter.com/trends/anti-social-social-club-1), shoes and accessories.

Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of [gaming fashion](https://www.trendhunter.com/trends/valorant-x-fragment).

**Implications** - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 95% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Gaming Fashion:** The trend of incorporating gaming concepts into fashion and accessories creates opportunities for businesses to tap into the growing community of gamers and tech enthusiasts.
- **Streetwear Characters:** The use of characters in streetwear clothing lines provides a unique branding opportunity and allows businesses to cater to niche audiences.
- **Virtual-to-real-life Products:** The incorporation of virtual concepts into real-life products opens up opportunities for businesses to create innovative and disruptive products that merge the two worlds.

### Where This Applies

- **Fashion:** Fashion companies can capitalize on the trend of gaming fashion by integrating gaming concepts into their clothing lines and accessories.
- **Toy & Gaming:** The growing dependence of children on technology presents a huge opportunity for toy and gaming companies to create products that blend virtual and real-life experiences.
- **Marketing & Branding:** The use of characters in streetwear clothing offers a unique opportunity for businesses to create branding campaigns that target niche audiences and create a strong brand identity.

## Related on Trend Hunter

- [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md)
- [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md)
- [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md)
- [Game Console-Branches Streetwear](https://www.trendhunter.com/trends/playstation-1.md)
- [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md)
- [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md)
- [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md)
- [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md)
- [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md)