# Affordable Sub-Brand Gadgets CMF by Nothing Delivers a New Series of Accessible Products By Amy Duong | Published 2023-08-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cmf-by-nothing References: [engadget](https://www.engadget.com/nothing-announces-budget-friendly-sub-brand-readies-new-smartwatch-183712114.html)  Technology company [Nothing](https://www.trendhunter.com/trends/cmf) has been launching a sub-brand that is centered around creating more budget-friendly options for its consumers, launching the [CMF](https://www.trendhunter.com/trends/cmf-buds-pro-2) by Nothing branch. It was announced by CEO Carl Pei as he ensures that it will be launching “a new range of products that make better design more accessible” at more affordable price ranges. CMF represents "Color, Material, and Finish" and there are currently a few products that are undergoing development. This includes a smartwatch and [a pair of earbuds](https://www.trendhunter.com/trends/cmf-buds-2). Both of these will be launching to the public later this year and details will be rolling out within the upcoming months. Pei notes that the branch will be different from the parent brand as it will highlight a "clean design" that is "accessible." Image Credit: Stringer, Getty Images ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 89% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Affordable Gadgets:** The launch of CMF by Nothing reflects a trend towards creating budget-friendly technology products. - **Accessible Design:** CMF by Nothing aims to deliver products with a clean design that is easily accessible to consumers. - **Sub-brand Innovation:** The creation of CMF by Nothing demonstrates a trend of technology companies exploring new sub-brands to offer innovative product options. ### Industries Being Reshaped - **Technology:** The launch of CMF by Nothing in the technology industry signifies a movement towards more affordable and accessible gadgets. - **Consumer Electronics:** The smartwatch and earbuds developed by CMF by Nothing cater to the consumer electronics industry's demand for affordable and well-designed products. - **Product Design:** CMF by Nothing's focus on clean and accessible design presents an opportunity for innovation in the product design industry. ## Related on Trend Hunter - [Sub-Brand Affordable Phone Accessories](https://www.trendhunter.com/trends/cmf.md) - [Affordable Luxe Brand Earbuds](https://www.trendhunter.com/trends/cmf-buds-pro-2.md) - [Haute Hyper-Affordable Smartwatches](https://www.trendhunter.com/trends/nothing-cmf-watch-3-pro.md) - [Customizable Budget Smartphones](https://www.trendhunter.com/trends/cmf-phone-1.md) - [Accessible Advanced Performance Earbuds](https://www.trendhunter.com/trends/cmf-buds.md) - [Affordable Brand-Name Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a.md) - [Semi-Transparent Portable Speakers](https://www.trendhunter.com/trends/cmf-speaker.md) - [Aesthetic Budget Smartphones](https://www.trendhunter.com/trends/nothing-phone-3a-lite.md) - [Budget Transparent Smartphones](https://www.trendhunter.com/trends/phone-3a-lite.md)