# Anniversary-Honoring Bold Tonal Sneakers PUMA and Second Best Join Forces on the Clyde Sneaker By Amy Duong | Published 2023-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clyde-sneaker References: [hypebeast](https://hypebeast.com/uk/2023/5/puma-second-best-sneaker-collaboration-official-imagery) London-based fashion imprint Second Best works in collaboration with PUMA to design its own iteration of the [PUMA Clyde](https://www.trendhunter.com/trends/puma-and-salehe) sneaker model to honor the silhouette's 05th anniversary. Second Best is rooted in blending cut and sew fabric that is detailed with a plethora of graphics along with hand-dyed designs. The name is a nod to the concept of never being finished, alluding to the false idea of perfection leaves nowhere else to go. The sneaker features a colorway palette with bold tones of red and black that is finished with exposed stitching in a crisp white. The upper is made from a [full suede material](https://www.trendhunter.com/trends/invincible-x-clarks) as the lateral side of the shoe and tongue are detailed with white Second Best emblems. Image Credit: Second Best, PUMA, [hypebeast](https://hypebeast.com/uk/2023/5/puma-second-best-sneaker-collaboration-official-imagery) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 26% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Bold Tonal Sneakers:** Collaborations with fashion imprints and limited edition anniversary designs are a growing trend in the sneaker industry. - **Cut and Sew Fabric:** The use of cut and sew fabric and hand-dyed designs is a trend in the fashion industry that is becoming more popular for adding unique and personalized elements to clothing and accessories. - **Exposed Stitching:** The trend of exposed stitching adds a touch of rawness and authenticity to fashion items, and is becoming more common in footwear design. ### Who This Affects Most - **Fashion Industry:** The fashion industry has opportunities to collaborate with sneaker companies and incorporate unique design elements to create limited edition items. - **Sneaker Industry:** The sneaker industry can explore collaborations with fashion imprints and incorporate unique design elements to create limited edition anniversary sneakers. - **Textile Industry:** The textile industry can take advantage of the trend of cut and sew fabric and hand-dyed designs by providing materials and services for fashion companies looking to create unique pieces. ## Related on Trend Hunter - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Tweed Textile Casual Sneakers](https://www.trendhunter.com/trends/clyde-harris-tweed.md) - [Motorsport Heritage Mid-Top Sneakers](https://www.trendhunter.com/trends/speedcat-mid-clyde-royal.md) - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md)