# Chess-Inspired Sneakers PUMA and Magnus Carlsen Created Clyde Chess to Pay Tribute to the Game By Laura McQuarrie | Published 2023-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clyde-chess References: [businesswire](https://www.businesswire.com/news/home/20230516005693/en) & [puma](http://www.puma.com/) [PUMA](https://www.trendhunter.com/trends/speedcat-mid-clyde-royal) and Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, teamed up to create a sneaker inspired by the game of chess called Clyde Chess. This [collaborative design](https://www.trendhunter.com/trends/puma-and-salehe) was based on PUMA's classic Clyde model and it includes some notable updates to tie it to the game of chess. With a chessboard-inspired texture, a constructed suede form strip and a heel overlay with a hairy texture, this footwear style stands out as the first [chess-inspired sneaker](https://www.trendhunter.com/trends/chess-nyc) that PUMA has ever made. To enhance the experience for fans of chess and sneakers alike, PUMA included a woven tongue label with PUMA branding and a chess figure. PUMA is the official sports lifestyle partner of Chess.com’s Champions Chess Tour, and the Magnus Carlsen x PUMA Clyde Chess sneaker will be released during the live event broadcast. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 98% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Chess-inspired Fashion:** Opportunities for fashion designers to explore chess-inspired patterns and themes in their designs. - **Collaborative Design:** Potential for more high-profile collaborations, like that between PUMA and Magnus Carlsen. - **Sports-fashion Crossovers:** Potential for crossover between sports apparel and fashion, as seen in the Magnus Carlsen x PUMA collaboration. ### Sectors Adopting This - **Fashion:** Chess-inspired patterns and themes could be a disruptive innovation for fashion designers. - **Sports Apparel:** Potential for more collaborations between sports apparel brands and high-profile sports figures, as seen in the Magnus Carlsen x PUMA partnership. - **E-commerce:** E-commerce platforms can capitalize on the excitement generated by collaborations to create exclusive releases and generate sales. ## Related on Trend Hunter - [Motorsport Heritage Mid-Top Sneakers](https://www.trendhunter.com/trends/speedcat-mid-clyde-royal.md) - [Tweed Textile Casual Sneakers](https://www.trendhunter.com/trends/clyde-harris-tweed.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [TV Show-Inspired Sneakers](https://www.trendhunter.com/trends/squid-game-palermo.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Retro Indoor Sneakers](https://www.trendhunter.com/trends/king-indoor.md) - [AI-Generated Footwear Designs](https://www.trendhunter.com/trends/puma-inverse.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md)