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# Virtual Food Trucks
'ClusterTruck' Redefines On-Demand Food Ordering and Delivery

By Laura McQuarrie | Published 2017-12-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/clustertruck
References: [bizjournals](https://www.bizjournals.com/kansascity/news/2017/12/08/virtual-food-truck-clustertruck-kc-launch.html) & [clustertruck](https://www.clustertruck.com/)

ClusterTruck is a food delivery company that is now expanding to Kansas City and bringing with it "[virtual food trucks](https://www.trendhunter.com/trends/virtual-dining-platform)." Although food trucks played a big part in inspiring the creation of the business, there are no actual food trucks involved in ClusterTruck at all. Instead, ClusterTruck crafts [food truck-inspired menus](https://www.trendhunter.com/trends/cheez-wheelz-food-truck) in kitchens that have been "built specifically for delivery."

As such, foodies are able to conveniently order a wide variety of food items, including everything from burgers to salads. Customers are able to place an on-demand order through the ClusterTruck website or app. Although there is no delivery fee, customers must meet their [food delivery driver](https://www.trendhunter.com/trends/food-delivery-app-development-solutions) at the curb for pick-up.

As ClusterTruck CEO Chris Baggott describes: "We believe hungry people should never have to choose between the convenience of fast delivery, the food quality they'd get at a sit-down restaurant and the personality of street food, so we created a service that offers all of the above."

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 81% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Food Trucks:** Opportunity to disrupt the traditional food truck industry by offering on-demand delivery without the need for physical food trucks.
- **On-demand Food Ordering:** Opportunity to revolutionize the food delivery industry by crafting food truck-inspired menus specifically designed for delivery.
- **Convenience and Quality:** Opportunity to provide customers with the convenience of fast delivery, the food quality of sit-down restaurants, and the personality of street food through a single service.

### Sectors Adopting This

- **Food Delivery:** Opportunity to innovate the food delivery industry by leveraging virtual food trucks and offering a variety of food items for on-demand ordering.
- **Restaurant:** Opportunity for restaurants to partner with delivery services like ClusterTruck to expand their reach without the need for physical food trucks.
- **Technology:** Opportunity to develop platforms and apps that facilitate on-demand food ordering, improving convenience and accessibility for customers.

## Related on Trend Hunter

- [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md)
- [Grab-and-Go Hot Food Services](https://www.trendhunter.com/trends/onvo-food-on-the-fly.md)
- [Delivery-Only Restaurant Apps](https://www.trendhunter.com/trends/deliveryonly-restaurant-app.md)
- [Ghost Kitchen Marketplaces](https://www.trendhunter.com/trends/lunchbox-virturant.md)
- [Food-Tech Delivery Expansions](https://www.trendhunter.com/trends/kitchin.md)
- [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md)
- [Premium Virtual Restaurants](https://www.trendhunter.com/trends/kitchen-hub1.md)
- [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)
- [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md)