# Private Picture Posting Apps The Cluster App Lets People See What You Want Them to See By Michael Baxter | Published 2014-05-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cluster-app References: [laughingsquid](http://laughingsquid.com/cluster-an-app-for-creating-private-group-spaces-and-specific-social-networks/) & [itunes.apple](https://itunes.apple.com/us/app/cluster-for-iphone/id596595032) The Cluster app is helping users dodge a problem that has been cropping up more and more recently. While [Facebook](https://www.trendhunter.com/trends/twitter-circle) is great and [Instagram](https://www.trendhunter.com/trends/bluesky-flashes) is like God's gift to photography and social media at the same time, there are still some pictures that you may not want to post. For that there are apps like [Snapchat](https://www.trendhunter.com/trends/noteit), but Snapchat's greatest strength is also a weakness in some ways. Cluster is interesting because it lacks a complexity that many of the big time social media apps have, it does fill a need though. Those drunken photos that you don't want your potential employers to see will find a safe home on Cluster, which lets you create private groups to show exactly what you want to a certain group of people's eyes and their eyes only. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 6% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Private Group Sharing:** Cluster app is tapping into the trend of private group sharing, allowing users to securely share specific content with select individuals or groups. - **Selective Content Sharing:** Apps like Cluster are catering to the growing need for users to have control over what they share online, focusing on selective content sharing rather than broadcasting to a wide audience. - **Privacy-focused Social Media:** The rise of private picture posting apps like Cluster indicates a trend towards privacy-focused social media platforms that prioritize user control and protection of personal content. ### Where This Applies - **Social Media:** The private picture posting trend is disrupting the social media industry by providing alternative platforms that allow users to share content in a more controlled and selective manner. - **Technology:** The development of private photo sharing apps creates opportunities for disruptive innovation in the technology industry, particularly in terms of data security and privacy features. - **Employment Screening:** As private apps like Cluster gain popularity, there is potential for disruption in the employment screening industry as employers may have limited access to certain content shared within private groups. ## Related on Trend Hunter - [Invite-Only Social Medias](https://www.trendhunter.com/trends/lapse.md) - [Private Sharing Apps](https://www.trendhunter.com/trends/waffle.md) - [Intimate Social Media Websites](https://www.trendhunter.com/trends/bubbl-widget.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Customizable Friendship-Forging Apps](https://www.trendhunter.com/trends/iradius-networking-app.md) - [Calendar-Coordinating Social Apps](https://www.trendhunter.com/trends/clyx-app.md) - [Private Travel Networks](https://www.trendhunter.com/trends/cipher.md) - [Image-Based Alternative Social Medias](https://www.trendhunter.com/trends/noteit.md) - [Discreet File Security Systems](https://www.trendhunter.com/trends/secret-photo-vault.md)