# Mix-and-Match Plush Toys Clump-O-Lump by Knock Knock are Creatively Customizable By Meghan Young | Published 2012-04-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/clump-o-lump-by-knock-knock References: [core77](http://www.core77.com/blog/toy/mix-n-match_with_clump-o-lumps_the_plush_toys_we_wish_we_had_growing_up_22241.asp) & [knockknockstuff](http://www.knockknockstuff.com/clump-o-lump/) Clump-O-Lump by Knock Knock is a collection of [plush toys](https://www.trendhunter.com/trends/giftable-squishmallows) that can be [mixed and matched](https://www.trendhunter.com/trends/teeturtle-and-nickelodeon) to create new stuffed animal species. For instance, the Tig-o the Tiger can be combined with Bee-o the Bee for a mammal-insect hybrid that is still cute and [cuddly](https://www.trendhunter.com/trends/hugarounds). The toys can be taken apart and customized thanks to zippable body parts that attach and detach at whim. Comprised of six different animals, Clump-O-Lump by Knock Knock encourages imaginations and inspires creativity. The Venice, California-based company states, "While the animals each have their own unique identities [...]each child will have the ability to use his or her imagination to create new creatures by mixing and matching Clump-o-Lumps and making up original stories about them." The toys were conceived by Max Knecht. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Customizable Plush Toys:** The ability to mix and match plush toys allows for personalized and unique creations, opening up a market for customizable stuffed animals. - **Interactive Toy Design:** Zippable body parts that attach and detach offer an interactive element to traditional plush toys, providing opportunities for innovative and engaging toy designs. - **Imagination-based Play:** Encouraging imaginative play by allowing children to create new creatures and invent original stories, presents opportunities for educational and storytelling toys. ### Who This Affects Most - **Toy Manufacturing:** The toy manufacturing industry should consider incorporating customizable features and interactive elements into their products to cater to the growing demand for personalized and engaging toys. - **Children's Entertainment:** The children's entertainment industry can explore the integration of imagination-based play in various forms, including books, TV shows, and digital media, to captivate young audiences and encourage creative thinking. - **Gift and Novelty Retail:** Gift and novelty retailers can tap into the market for customizable plush toys by offering innovative mix-and-match options that cater to customers looking for unique and personalized gifts. ## Related on Trend Hunter - [Comforting Plush Collectibles](https://www.trendhunter.com/trends/cloudheads.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Interactive Plush Toys](https://www.trendhunter.com/trends/interactive-plush-toys.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Emotional Exploration Plushes](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys.md) - [RPG-Inspired Plush Toys](https://www.trendhunter.com/trends/kobold-plushies.md) - [Two-In-One Plush Sets](https://www.trendhunter.com/trends/cute-animal-pillow-with-blanket.md) - [Imaginative Soft Toys](https://www.trendhunter.com/trends/blabla.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md)