# Gentle Vitamin C Serums Drunk Elephant Launched its New C-Luma Hydrabright Serum By Amy Duong | Published 2024-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cluma-hydrabright References: [drunkelephant](https://www.drunkelephant.ca/collections/serums/c-luma-hydrabright-serum-194249409479.html)  [Drunk Elephant](https://www.trendhunter.com/trends/amino-rain-glasswater-serum) launched its brand-new [C-Luma Hydrabright Serum](https://www.trendhunter.com/trends/cluma-hydrabright-serum) following the traction of its C-Firma Fresh Day Serum. The C-Luma Hydrabright Serum is a more gentle alternative with a lower concentration of 10% of Vitamin C. It fuses two forms that are gentle on the skin with lower acidity to brighten up the skin naturally. C-Luma is also developed to have a lightweight gel-like texture which is compatible with more sensitive skin types as well. The formula boasts a hydrating and nourishing base which [reduces blemishes overall](https://www.trendhunter.com/trends/vitamin-c-23-serum). Additionally, it can be used in both day and night skincare routines for all-day hydration and brightness with a skin-friendly pH level of 6.5. Notably, it is entirely free of silicones, fragrances, and essential oils. Image Credit: Drunk Elephant ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 52% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Gentle Skincare:** An increasing demand for skincare products tailored to sensitive skin types underscores the importance of formulations with lower acidity and non-irritating ingredients. - **Day-night Formulations:** Products designed for versatile day and night use offer consumers all-day benefits, streamlining their routines and enhancing overall skincare efficacy. - **Clean Beauty:** The removal of silicones, fragrances, and essential oils in skincare products reflects a broader trend towards clean beauty, prioritizing natural and minimalistic ingredient lists. ### Who This Affects Most - **Skincare:** The skincare industry is innovating with gentle, multi-use products that cater to sensitive skin while ensuring efficacy. - **Cosmetics:** Cosmetic brands are capitalizing on the shift towards clean beauty by developing products free from potentially harmful and irritating substances. - **Health and Wellness:** The health and wellness sector is increasingly focused on products that promote natural skin health through gentle yet effective formulations. ## Related on Trend Hunter - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [High-Performance Vitamin C Serum](https://www.trendhunter.com/trends/highperformance-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Budget-Friendly Brightening Serums](https://www.trendhunter.com/trends/vitamin-c-e-ferulic-serum.md)