# Hydrating Vitamin C Serums Drunk Elephant's C-Luma Hydrabright Serum is Beginner-Friendly By Laura McQuarrie | Published 2024-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cluma-hydrabright-serum References: [newbeauty](https://www.newbeauty.com/drunk-elephant-c-luma-serum-review-2024/) & [drunkelephant](https://www.drunkelephant.com/collections/serums/c-luma-hydrabright-serum-194249409479.html)  While [Drunk Elephant's](https://www.trendhunter.com/trends/amino-rain-glasswater-serum) super-potent C-Firma Fresh Day Serum is beloved for tapping into the power of Vitamin C to provide firming and brightening benefits to improve signs of photoaging, the brand's newly launched [C-Luma Hydrabright Serum](https://www.trendhunter.com/trends/cluma-hydrabright) is a gentler sister product. When C-Firma launched in 2013, it shared a powerful solution with the strongest form of C—ascorbic acid—at a 15% concentration. Regarding the launch of the C-Luma Hydrabright Serum, Drunk Elephant founder Tiffany Masterson told New Beauty, "It’s the perfect choice for the vitamin C beginner, or those who may be a little C-shy." This all-new hydrating [10% Vitamin C serum](https://www.trendhunter.com/trends/vitamin-c-serum1) is useful for clarifying skin, reducing blemishes, fading the appearance of hyperpigmentation and revealing a more luminous complexion while fighting moisture loss. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 38% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gentle Vitamin C Formulations:** The emergence of milder Vitamin C serums addresses the demand for beginner-friendly skincare solutions. - **Hydrating Skincare Innovations:** Incorporating moisture-boosting ingredients in Vitamin C serums enhances their appeal for consumers seeking dual benefits. - **Targeted Hyperpigmentation Treatments:** Focused formulations aim to reduce hyperpigmentation, offering specialized solutions for clearer and more even skin tones. ### Industries Being Reshaped - **Skincare:** The skincare industry continuously evolves with products like hydrating Vitamin C serums addressing diverse consumer needs. - **Cosmetics:** Cosmetic companies are diversifying their offerings with nutrient-rich serums that promise both aesthetic and health benefits. - **Health and Wellness:** The intersection of skincare and wellness reflects a growing market for products that not only enhance appearance but also contribute to holistic health. ## Related on Trend Hunter - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Budget-Friendly Brightening Serums](https://www.trendhunter.com/trends/vitamin-c-e-ferulic-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md)