# Edible Fairytale Confections The Clucky Cake Print Campaign is Delectable By Luisa Amanda Gomes | Published 2010-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clucky-cake-print-campaign References: [advertlover](http://advertlover.com/node/5084) & [adsoftheworld](http://adsoftheworld.com/media/print/clucky_cake_fairy) The Clucky Cake print campaign has certainly whetted my appetite for their confections. This print campaign created by the [George Patterson Y&R](https://www.trendhunter.com/trends/prohibition-collections) advertising agency definitely takes your view on cakes to the next level. The campaign portrays [realistic beings like fairies and cats](https://www.trendhunter.com/trends/canva-spotlights) with a delicious slice taken out of them. (Strangely, the fuzzy cat cake looks to be the most scrumptious of them all.) The tag line then reads, “Sensational cakes made simple. Clucky Cake.” I don’t know about you, but who’s in the mood for cake after that? As long as it’s a Clucky Cake! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Realistic Dessert Sculptures:** There is an opportunity for food artists to create realistic and elaborate dessert sculptures to entice consumers. - **Innovative Cake Advertisement:** Advertising agencies can think innovatively to create cake advertisements that are visually pleasing and unique. - **Edible Fauna and Flora:** Consumers may be drawn to cakes and desserts that incorporate edible fauna and flora concepts. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for creative innovation in the food and beverage industry with the creation of unique and visually appealing desserts. - **Advertising and Marketing:** The Clucky Cake print campaign demonstrates how advertising agencies can think outside the box in their marketing strategies. - **Art and Design:** The use of realistic and intricate designs in the Clucky Cake print campaign shows potential for innovative food art and design. ## Related on Trend Hunter - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Springtime Snack Cake Promotions](https://www.trendhunter.com/trends/mr-kipling-and-cadbury-cake-easter-campaign.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md)