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# Invite-Only Chatroom Platforms
The Clubhouse App Functions like a Large Conference Call

By Amy Duong | Published 2020-12-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/clubhouse
References: [wmagazine](https://www.wmagazine.com/story/clubhouse-app-interview/)

The Clubhouse app is a audio-based digital platform that is exclusive, as it functions on an invite-only basis. Users are invited to enter themed chatrooms that range from a wide plethora of topics. Some recognizable names that use the app include Tiffany Haddish and Oprah.

How the platform works starts with choosing a room to enter then they are brought to a conversation that is happening "on stage" as members are able to listen as the "audience." It performs similarly to a large conference call, where users can take turns speaking about the topic going on. Founders Paul Davison and Rohan Seth started the app recognized [Twitter's](https://www.trendhunter.com/trends/amp) text-based conversation and [TikTok](https://www.trendhunter.com/trends/reading-rhythms) and [Instagram's](https://www.trendhunter.com/trends/sunroom) visual space. Spoken content only came in the form of podcasts, which can be overwhelming for a casual user, so they launched a more nimble version of audio formats.

Image Credit: Clubhouse

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 40% | Activity: 80% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Invite-only Chatroom Platforms:** Disruptive innovation opportunities in creating exclusive and themed chatroom platforms that require invitations for access.
- **Audio-based Digital Platforms:** Disruptive innovation opportunities in developing audio-focused social media platforms that provide a more interactive and engaging experience.
- **Conference Call-like Experiences:** Disruptive innovation opportunities in redesigning traditional conference call formats to make them more dynamic and collaborative.

### Sectors Adopting This

- **Social Media:** Disruptive innovation opportunities in the social media industry by introducing exclusive audio-based platforms.
- **Podcasting:** Disruptive innovation opportunities in the podcasting industry by creating more interactive and engaging audio formats.
- **Telecommunications:** Disruptive innovation opportunities in the telecommunications industry by reimagining conference call experiences for enhanced collaboration and engagement.

## Related on Trend Hunter

- [Radio-Style Chat Services](https://www.trendhunter.com/trends/amp.md)
- [Audio Conversation Platforms](https://www.trendhunter.com/trends/roads-audio.md)
- [Invitational Social App Expansions](https://www.trendhunter.com/trends/bluesky-app.md)
- [Community Audio Spaces](https://www.trendhunter.com/trends/farcaster.md)
- [Virtual Hangout Spots](https://www.trendhunter.com/trends/virtual-clubhouse.md)
- [Group-Centric Social Media Platforms](https://www.trendhunter.com/trends/chatter-social.md)
- [Discussion-Oriented Social Features](https://www.trendhunter.com/trends/substack-chat.md)
- [Interactive Social App Networks](https://www.trendhunter.com/trends/substack-2.md)
- [Introvert-Friendly Social Platforms](https://www.trendhunter.com/trends/introvrs-social-app.md)
