# Chic Greyscale Lookbooks Club Monaco Focuses on a Monochromatic Palette for Spring By Meghan Young | Published 2015-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/club-monaco References: [fashiongonerogue](http://www.fashiongonerogue.com/club-monaco-goes-classic-black-white-spring-2015-campaign/) & [clubmonaco](http://www.clubmonaco.com) [Club Monaco](https://www.trendhunter.com/trends/salute-the-detail) is a fashion retailer and brand known for its cool sophistication and [laid-back sense of luxury](https://www.trendhunter.com/trends/the-journey). This is evident in the latest lookbook for the Spring 2015 season. Although shot completely in black and white, the [monochromatic looks](https://www.trendhunter.com/trends/black-tag-collection) stand out all the more of it. Simple yet full of layers, Club Monaco proves that being subdued doesn't mean a lack of creativity or style as well. The Club Monaco Spring 2015 lookbook was shot in studio by photography duo Inez van Lamsweerde and Vinoodh Matadin. It stars Kati Nescher and Paolo, who are clad in pieces inspired by the 70s. Caroline Belhumeur, Club Monaco creative director and senior vice president of women’s design, states that “the 70’s are always a source of inspiration” for the brand. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 90% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Palettes:** Opportunity for fashion brands to experiment with black and white looks or limited color schemes for a bold statement. - **Layered Simplicity:** Incorporating layers into fashion designs can add depth and interest without sacrificing a minimalist aesthetic. - **Timeless Inspiration:** Exploring past decades such as the 70s can provide timeless inspiration for contemporary fashion designs. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can incorporate monochromatic palettes and layered simplicity in their collections to attract customers looking for a minimalist yet sophisticated aesthetic. - **Photography:** Photographers can experiment with shooting in black and white to create a visually striking and timeless lookbook or editorial. - **Design:** Designers can draw inspiration from past decades, such as the 70s, and translate it into a modern, wearable fashion collection with a nod to nostalgia. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)