# Spicy Honey Crisps Club Crisps and Mike's Hot Honey Created Spicy-Sweet Crisps for Snackers By Laura McQuarrie | Published 2024-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/club-crisps-and-mikes-hot-honey References: [instagram](https://www.instagram.com/p/C6qvoG_M1am/) & [clubcrackers](https://www.clubcrackers.com/en_US/products.html)  Consumers are craving "swicy" flavors, prompting brands like [Club Crisps](https://www.trendhunter.com/trends/hot-honey-crisp) and [Mike's Hot Honey](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey) to come together and create [sweet and spicy snacks](https://www.trendhunter.com/trends/ritz-crackers-hot-honey) to satisfy their taste buds. The all-new Club Crisps flavored with Mike's Hot Honey is a limited-time treat that's as crispy and buttery as ever, with more of the sweet, hot and spicy flavors that fans want. This first-ever collaboration from Club Crisps caters to the ever-growing spicy snacker segment by sharing the taste of Mike's Hot Honey's signature 100% pure honey infused with chili peppers. Club Crisps flavored with Mike's Hot Honey are available for a limited time at retailers nationwide. This sweet and spicy flavor rounds out the crisp brand's current offerings, which include Sea Salt, Ranch, Sour Cream & Onion and Sweet & Salty varieties. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 84% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy-sweet Snack Collaborations:** Brands are teaming up to create flavorful sweet and spicy snacks to cater to the 'swicy' flavor trend. - **Limited-time Flavor Expansions:** Limited-time offerings are being introduced by snack brands to tap into the growing demand for unique taste experiences. - **Growth of Spicy Snacker Segment:** The expansion of the spicy snacker segment is driving brands to introduce more products with hot and spicy flavors. ### Who This Affects Most - **Snack Food Manufacturing:** The snack food industry has opportunities to innovate by creating more collaborations that combine sweet and spicy flavors. - **Retail Industry:** Retailers can capitalize on the trend of limited-time flavor expansions by offering exclusive products to attract more customers. - **Food and Beverage Retailing:** The food and beverage retail sector can target the spicy snacker segment by stocking a variety of hot and spicy snack options. ## Related on Trend Hunter - [Sweet-Spicy Crispy Chips](https://www.trendhunter.com/trends/hot-honey-crisp.md) - [Spiced Honey Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-potato-chips.md) - [Spicy Sweet Dessert Collaborations](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey.md) - [Sweetened Extra-Spicy Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-extra-hot.md) - [Spicy-Sweet Popcorn Snacks](https://www.trendhunter.com/trends/garrett-popcorn-and-mikes-hot-honey.md) - [Hot Honey Almond Snacks](https://www.trendhunter.com/trends/hot-honey-almonds.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Spicy-Sweet Cinema Snacks](https://www.trendhunter.com/trends/cinemark-and-mikes-hot-honey.md) - [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md)