# All-Black Collaborative Sneakers JJJJound Joins Reebok on a Pair of Club C Sneakers By Amy Duong | Published 2023-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/club-c-sneaker-1 References: [highsnobiety](https://www.highsnobiety.com/p/jjjjound-reebok-club-c-fw23-black/) Montreal skate imprint JJJJound works in collaboration alongside sportswear brand [Reebok](https://www.trendhunter.com/trends/club-c-85-3) on its own iteration of the [Club C](https://www.trendhunter.com/trends/not-guilty-capsule) sneaker model for the season. The shoes are set to join the roster made for the Fall/Winter 2023 season and it dives into earthy tones. The most notable element of this collaboration is found in the fabrication as the shoes are made from a soft and slightly washed-out nubuck material, which really shines on the form and structure of the shoes. It also has a muted look throughout due to the tonal design and offers a humble look that is versatile for any outfit. The branding can be seen on the lateral side of the shoe in a subtle manner due to the tonal design. Image Credit: JJJJound ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 28% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Sneaker Designs:** The rise in collaborative sneaker designs allows brands to combine their aesthetics and create unique and sought-after footwear. - **Earth-toned Shoe Collections:** Earth-toned shoe collections are becoming popular as they offer a versatile and muted look that complements various outfits. - **Nubuck Material Innovation:** The use of soft and slightly washed-out nubuck material in footwear fabrication adds a distinct texture and visual appeal to sneakers. ### Who This Affects Most - **Fashion and Footwear:** The fashion and footwear industry can leverage collaborative designs and earth-toned shoe collections to cater to the growing demand for unique and versatile sneakers. - **Sportswear and Athletics:** Sportswear and athletics brands can explore the use of innovative materials like nubuck to enhance the performance and aesthetics of their footwear. - **Skateboarding and Streetwear:** The skateboarding and streetwear industry can embrace collaborative sneaker designs and earth-toned shoe collections to meet the fashion preferences of their target audience. ## Related on Trend Hunter - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md) - [Mushroom-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/993-sneaker-model.md) - [Collaborative Reworked Skate Sneakers](https://www.trendhunter.com/trends/half-cab-sneaker.md) - [Minimal Collaborative Lifestyle Sneakers](https://www.trendhunter.com/trends/club-c-85-4.md) - [Collaborative Neutral Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993.md) - [Collaborative Light Tonal Sneakers](https://www.trendhunter.com/trends/gelkayano-14-sneaker.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Weatherized Collaborative Muted Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-4.md) - [Stealthy Durable Collaborative Sneaker](https://www.trendhunter.com/trends/goretex-2002r.md)