# Rebranded Tennis Sneakers Reebok Adapted Its Vintage 'Club C 85' for a More Casual Look By Riley von Niessen | Published 2016-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/club-c-85 References: [hypebeast](http://hypebeast.com/2016/9/reebok-classic-club-c-indoor) & [reebok](http://www.reebok.com) Looking to revitalize a model that was once regarded as a "[high-performance tennis shoe](https://www.trendhunter.com/trends/tennis-20-sneakers)," [Reebok](https://www.trendhunter.com/trends/club-c-85-vintage) generated some more laid back looks for its 'Club C 85.' To do so, the brand swapped out the normally sleek and shiny upper for one that's more roughly textured -- now using premium soft suede. This upper is entirely one-toned, with the black, navy and gray colourways only interrupted by a bit of branding that appears very minimally. The sole of the new Club C 85s are a beige rubber, marked by some texturing and the Reebok name as well. With its revitalized appearance, the sneakers are a great fit for consumers who are looking for a vintage look with a more causal tone. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Revitalized Sneaker Design:** Disruptive innovation opportunity: Companies can explore new materials and textures to create unique and casual looks for classic shoe models. - **One-toned Upper:** Disruptive innovation opportunity: Sneaker brands can experiment with monochromatic designs to create a minimalist and sleek aesthetic. - **Vintage-inspired Fashion:** Disruptive innovation opportunity: Fashion companies can tap into the growing demand for vintage-inspired clothing by reimagining classic designs with modern twists. ### Industries Being Reshaped - **Footwear Industry:** Disruptive innovation opportunity: Footwear companies can develop rebranded models that cater to consumers seeking both comfort and style. - **Fashion Industry:** Disruptive innovation opportunity: Fashion brands can capitalize on the popularity of vintage fashion by creating modernized versions of classic designs. - **Textile Industry:** Disruptive innovation opportunity: Textile companies can explore new materials and manufacturing techniques to create unique, textured fabrics for apparel and footwear. ## Related on Trend Hunter - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Modern Country Club Sneakers](https://www.trendhunter.com/trends/club-c-golf.md) - [Elegant Retro Sneakers](https://www.trendhunter.com/trends/club-c-grounds-uk-shoes.md) - [Full-Grain Leather Collab Footwear](https://www.trendhunter.com/trends/club-c-85-3.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Minimal Collaborative Lifestyle Sneakers](https://www.trendhunter.com/trends/club-c-85-4.md) - [Purposefully Imperfect Joint Sneakers](https://www.trendhunter.com/trends/kanghyuk.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md)