# Selfie Trampoline Pop-Ups Benefit's Club Bounce Shares an Immersive Sports-Inspired Experience By Laura McQuarrie | Published 2025-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/club-bounce References: [theindustry.beauty](https://theindustry.beauty/basketball-meets-beauty-at-benefits-interactive-london-pop-up/)  BADgal Bounce Mascara is the latest addition to Benefit's BADgal franchise and Club Bounce invites beauty lovers into an [immersive, sports-themed experience](https://www.trendhunter.com/trends/curl-powered-pop-up) centered around the all-star mascara. For a limited time, the brand invites fans to experience themed rooms, shoot hoops on the court, [take selfies on a trampoline](https://www.trendhunter.com/trends/laneige-bounce-around), and learn more about the best features of BADgal Bounce Mascara, like its custom-engineered hybrid brush for fuller-looking lashes from root to tip—in fact, the product is said to offer 242% more volume after three coats. At Benefit's Club Bounce, visitors can pick up [bestselling mascara from the brand](https://www.trendhunter.com/trends/colossal-bubble-mascara), as well as basketball-inspired merch. Guests can also hop on the chance to receive one-on-one make-up advice from Benefit experts. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 22% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Retail Experiences:** By transforming retail spaces into interactive and themed environments, brands create memorable consumer engagements that drive product interest. - **Sports-themed Marketing:** Integrating sports elements into marketing campaigns captures consumer attention and taps into the popularity of athletic culture. - **Selfie-centric Venues:** Creating photogenic venues tailored for social media sharing amplifies brand exposure and appeals to a generation focused on digital expression. ### Sectors Adopting This - **Beauty and Cosmetics:** Incorporating sports and interactive experiences into product launches offers an innovative way for beauty brands to differentiate themselves. - **Event Planning and Management:** Designing pop-up venues with multimedia and engaging themes supports the growing demand for unique event experiences. - **Social Media and Digital Marketing:** Leveraging visually appealing setups in physical locations bolsters online brand presence and consumer interaction through social sharing. ## Related on Trend Hunter - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Pickleball-Themed Cosmetics Pop-Ups](https://www.trendhunter.com/trends/glow-play-summer-activation.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md)